skmurphy

Self-Publishing Often Marks The First Generation of New Knowledge

1 Idea Stage, Events, skmurphy / By /

The first observation of a new insight is often published in a lab notebook or personal journal or as notes from a meeting that captured an anecdote. Self-publishing often marks the first generation of new knowledge because “new” is often hard to comprehend and not accepted by the status quo or established publication channels. If

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Pretotyping – Techniques for Building the Right Product

1 Idea Stage, 2 Open for Business Stage, Books, Favorites, Rules of Thumb, skmurphy / By /

Alberto Savoia defines pretotyping as determining that you are “building the right product before you invest in building your product right.” His book “Pretotype It” (Second Edition available as a Free PDF or on Kindle for $2.99) lists a set of seven techniques for pretotyping on pages 39-40. This post analyzes and elaborates on the techniques

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Sketching The Likeness Of An Imaginary Business

1 Idea Stage, 3 Early Customer Stage, Books, skmurphy / By /

Startups originate in the mind of an entrepreneur, often as the result of observing something that seems odd, or is the result of juxtaposing two or three seeming unrelated or even incongruous ideas. The first challenge the entrepreneur faces turn his insight into something others can critique and improve upon: to show them sketches of

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