skmurphy

One Seat Left for Tue-Mar-31 Getting More Customers

Update Mon-Mar-30: Sold Out. Sorry No Walk-ins (Register to be notified of upcoming events) Theresa blogged about this in more detail in February “Getting More Customers – A 90-day Plan” Tuesday, March 31, 2008 8:15 AM – 1:00 PM (Lunch Included) Pacific Business Center 2225 East Bayshore Road Palo Alto CA 94303 650-320-7600 Click here […]

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Steve Blank on Leaving the BatCave to Learn from Customers

Steve Blank’s “Four Steps to the Epiphany” was a source inspiration in founding SKMurphy, and I was delighted to see that Steve has started blogging and it seems clear to me that he is using his blog to develop a companion volume. This one is more personal and uses specific experiences from his life to

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Other Customer Development Models

In “The Challenges of Measuring Non-Existent Markets” Scott D. Anthony outlines four principal challenges in measuring non-existent markets: Data does not yet exist. When a market doesn’t exist, there are no baseline market research reports or time-series data sets to analyze. Lack of comparable products. Without existing data, there is a natural tendency to look

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