Search Engine Optimization Best Practice Basics

Last night I attended the monthly PATCA dinner. The featured speaker of the evening was Kevin Dean, a certified Internet marketing consultant, from WSI (We Simplify the Internet). It was an interactive question and answer session in which Kevin covered “Search Engine Optimization Best Practice Basics.” Kevin’s key point was that SEO is easily misunderstood:

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We Sign NDA’s

We get asked “Will you sign a Non-Disclosure Agreement?” fairly often, to the point that we are proactive, suggesting that a prospect take a look at our Mutual NDA [PDF] and sign it if it would increase their comfort level. A Non-Disclosure Agreement (NDA) allows us to have a deeper and more useful discussion. We

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Hello 2008

Let’s hope the New Year finds us all healthy, surrounded by loved ones, and living up to our potential. A quartet of quotes from Mignon McLaughlin to help kick off 2008 The time to begin most things was ten years ago. Courage can’t see around corners, but goes around them anyway. Every day of our

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Fostering Technology Adoption: Early Customers & Early Revenue

Software companies typically have to convince prospects to adopt new technologies based on their shared history, their service track record, and their ability to accurately predict and deliver real results that overcome the cost and friction of adopting new tools and methodologies. There are a number of lessons we draw on to help startups fostering

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Legal Issues: Q&A with Pete Tormey of Action Patents

Today I was able to sit down with Pete Tormey, founder of Action Patents. Pete is a registered patent agent who specializes in providing patents for Software, Electronics, Life Science Instrumentation and Business Methods. Legal Issues: Q&A with Pete Tormey of Action Patents From blogs to entrepreneurial events, patents are always a controversial topic. This

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Entrepreneurial Innovation Comes More From Borrowing & Combining Than Invention

I came across a good quote on innovation and invention in a  2004 article in Fortune Magazine by Harold Evans called “What Drives America’s Greatest Innovators“ (emphasis added) [The] defining characteristic of the innovator: a determination to bring a brainwave into the bustle of the marketplace. […] More innovations come from borrowing and combining than

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