Newsletter: Crafting and Testing Your Value Hypothesis

Your value hypothesis is your best theory for why customers will pay for your product or service in preference to the status quo or other alternatives available to them. One of the key challenges entrepreneurs face in launching a new offering is understanding the value it offers a target customer in addressing a need or

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Transcript From Elena Krasnoperova’s Learning Hacks for Bootstrappers

The following is an edited transcript of  the “Learning Hacks for Bootstrappers” briefing by Elena Krasnoperova at the Bootstrapper Breakfast on Fri-Dec-2-2016. She had a “cheat sheet” she handed out that is interleaved here in her remarks. We have added hyperlinks where they help to clarify or elaborate on her remarks. 

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Getting More Customers workshop

Getting More Customers Workshop on Saturday Feb 11, 2017

Let’s face it, finding customers can be quite a challenge. In this interactive workshop, we will cover a variety of proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next 90 days.

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Interview With Shane Reiser On Your Ideas Are Terrible

I ran into Shane Reiser (@ShaneReiser) at the Intrapreneur Conference in Silicon Valley and was impressed by his new startup (Your Ideas are Terrible) with cofounder Carie Davis to bring lean thinking to corporate innovation. What follows is a Q&A we conducted over email with hyperlinks added for context.

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