Narrowcast Early Product Announcements
My bias is to “narrowcast” in the beginning. Choose websites, forums, newsgroups that are tightly focused on your target market.
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Quick Thoughts on Selling For Software Engineers
Some quick thoughts on selling for software engineers. Sell results, not method. Land and Expand. Get clarity on the customer’s view of the problem. Listen.
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Fun Getting More Customers Workshop Today
We have a very fun group of entrepreneurs today in the workshop. Every time we give our workshops, I learn so much from our attendees. Today, I learned about a couple of new tools I am planning to check out: Small business CRM http://batchblue.com/ Demandbase http://www.demandbase.com/ I also was given the idea to use twitter
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Deformation Professionelle Of The Software Entrepreneur
Deformation professionelle is a French phrase that encapsulates the perspective that your view of reality is shaped by your profession.
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Orienting, Observing, Doing Homework, and Paying Dues
Paying dues–putting the time in not only to understand but master a problem or situation–is a critical element of success in many circumstances.
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Building and Managing a Learning Process
If you accept the premise that we are living in an age of accelerating change, then you have to build and manage a learning process for your startup.
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Seven Quotes on Learning and Measurement From Marty Neumeier
In July I posted “Ten Design Thinking Quotes From Marty Neumeier. Mr. Neumeier has continued his drip irrigation of brilliant insights on twitter at @MARTYneumeier so here are seven of his recent ones related to learning and measurement.
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Bootstrapper Breakfasts in December 2010
We have six Silicon Valley Bootstrapper Breakfasts in December 2010; they are taking place in Milpitas, San Francisco, Sunnyvale (twice) and Dublin.
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What Are You Doing to Obsolete Your Product?
A story from my interview process at Cisco. I asked “what are you doing to obsolete your product?”
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Find Early Customers In Forums
If you can’t find early customers in a forum, special interest group, or a niche community of practice, then you are too early for a new market, you are using the wrong language, or you need to look harder.
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Get More Customers in 2011, Workshop Wed-Dec-8-2010
We are offering our “Getting More Customers” next Wednesday, December 8, at FortisGC in Redwood Shores. This will cover a variety of proven marketing techniques for growing your business in 2011: you will select one or two that fit your strengths and interests and leave with a 90 day implementation plan developed and critiqued in
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Great Demo! Workshop on April 12, 2011
Details for a Great Demo Workshop on April 12, 2011 offered in San Jose by Peter Cohan of The Second Derivative.
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Quotes For Entrepreneurs–November 2010
You can follow @skmurphy to get these quotes for entrepreneurs hot off the mojo wire or wait until the end of the month when they are collected on the blog. Enter your E-mail if you would like new blog posts to your inbox.
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Keeping Your Customers’ Trust
Earning and keeping your customers’ trust is essential to your success as a startup. Gerald Weinberg’s “Secrets of Consulting” offers “11 Laws of Trust” as a guideline for establishing and maintaining successful business relationships.
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Advising Entrepreneurs
I spend a fair amount of time advising entrepreneurs, both informally when solicited and formally when I have been retained–and sometimes even when I have not been asked for advice. Here are some key principles I follow.
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My Interview With Peggy Aycinena
My Interview With Peggy Aycinena I was interviewed by Peggy Aycinena about six months ago and she subsequently published it in July on the GabeOnEDA site as “Business 101: Art & Magic of EDA Marketing.” Peggy has always appreciated that the technology is nothing without the team and it’s the people you need to focus
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“Getting More Customers in 90 Days” Workshop Dec-8-2010
I am pleased to be able to offer our “Getting More Customers” workshop again next month. We will cover a variety of proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next 90 days. Speaking
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Three Tips for Small Talk and Casual Conversation
Here are three tips for small talk and casual conversation: relax, be genuinely curious, be forthcoming about yourself, don’t just ask questions. Three Tips for Small Talk and Casual Conversation “A good listener is not only popular everywhere, but after a while he knows something.” Wilson Mizner One of the more challenging aspects of entrepreneurship
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Some Things Change, Others Remain Constant
Some things change, others remain constant. It’s hard to see the patterns when you are enmeshed in them. You have to pause and reflect.
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Three Bootstrapper Breakfasts This Week
We have three Bootstrapper Breakfasts this week in Silicon Valley: the Dublin/Pleasanton breakfast was re-scheduled a week earlier to avoid falling on Thanksgiving. This is also our first San Francisco Breakfast in a new location: Sandbox Suites at 567 Sutter near Union Square. Tue-Nov-16-20 Sunnyvale 7:30am register Thu-Nov-18-2010 Dublin/Pleasanton 7:30am register Fri-Nov-19-2010 San Francisco (Sandbox
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