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40 Tips for B2B Customer Development Interviews

This post on B2B customer development interviews builds on one of my most popular. If you would like help preparing for customer development interviews or reviewing results from recent interviews, contact us. Here are my lessons learned from taking part in interviews where the startup planned to offer a product [...]

Primary Research Tools: Q&A With Jen Berkley Jackson

I recently did an in depth interview with Jen Berkley Jackson of The Insight Advantage on primary research tools. Jen works with companies to help them make sure that they understand their customers better than any competitor or potential competitor. Her firm performs primary research for clients, using a variety [...]

Stiff by Mary Roach

Mary Roach’s Stiff offers a tour of the afterlife: she answers the question what happens to our bodies after we die. She explores funeral homes, autopsies, medical training, medical research, crash testing, body armor testing, cremation, brain death, natural decomposition, and organ transplants among other topics. Is is meticulously researched. [...]

By |2015-08-11T21:21:15-08:00August 9th, 2015|Books, skmurphy|0 Comments

A Serious Conversation Can Change Your Life

Theodore Zeldin gave a series of six lectures on conversation that were collected in slim book called “Conversation: How Talk Can Change Our Lives.” I found it offered a number of insights on what is needed for a serious conversation. And since serious conversation is one of the primary tools [...]

Nature, Technology and Magic

What seems natural, artificial, or supernatural is a function of familiarity. Nature is the background or context for innovation. The challenge is that we live in a world and culture formed by millennia of innovation so that some incredibly advanced technologies seem natural. The difference between technology and magic is [...]

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