Rules of Thumb

Inspiration From Ecclesiastes For Bootstrappers

Three selections from the book of  Ecclesiastes using the  New Jerusalem Bible translation. Chapter 3 from the Ecclesiastes–popularized in the Byrds version of  “Turn! Turn! Turn!“–begins with “There is a season for everything, and a time for every occupation under heaven:” but I think 3:3 A time for tears, a time for laughter, a time

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Listening to Customers

In “Moore’s Law Beats Customer Feedback” Chris Morris highlights a quote by Jensen Huang from an April 8, 2009 talk at the Stanford Technology Ventures Program on “Favoring Moore’s Law Over Customer Feedback”  (Mr. Huang has a number of talks available on Stanford’s Entrepreneurship Corner): “Sometimes you have to ignore your customers and follow Moore’s

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I Don’t Understand, We Won the Argument, Why Didn’t We Win The Sale?

It’s Rare That You Are Actually Bringing Fire To The Savages If you think you are so much smarter than your customers that you are “bringing fire to the savages” you will find it hard to learn from them and hard to actually close deals. What follows are three true stories. We Won The Argument,

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Lindsay Robertson Do’s and Don’ts for On-Line Publicity

Lindsay Robertson Do’s and Don’ts for On-Line Publicity Great post by Lindsay Robertson on “The Do’s and Don’ts of Online Publicity, For Some Reason” where she lists nine rules of thumb for getting publicity. Here were my top three from here list, but read the whole thing piece: FOR IMMEDIATE RELEASE means FOR IMMEDIATE DELETE

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