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Planning Will Save a Software Startup Money

One of the best ways to save money is to plan ahead: as simply as possible while being explicit about assumptions, defining what constitutes minimum acceptable forward progress, and identifying what results would justify external investment. For an example see Guy Kawasaki’s blog for Oct-1-2007: Financial Models for Underachievers: Two Years of the Real Numbers

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Giving Thanks

It’s appropriate on Thanksgiving to think of the things we have to be grateful for. My short list: Health Family Friends Opportunity As an entrepreneur I am interested in getting something new done. But life is what happens while you are making other plans. I can sometimes get so focused on trying to make a

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Crucial Marketing Concepts for Technology Introduction at SF Bay ACM Wrap-up

So last night’s talk at the SF Bay ACM on “Crucial Marketing Concepts for Technology Introduction” was a blast. If you missed it we didn’t hand out slides but we did hand out copies of the short form of the Crucial Marketing Concepts article. It was a very technical audience, almost entirely software engineers and

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Dutch Business Breakfast at US Market Access Center

I had the opportunity to attend a “Dutch Business Breakfast” that morning. It was organized by the Netherlands Foreign Investment Agency and held at the US Market Access Center. There were three speakers who addressed the challenges of European firms coming to Silicon Valley, followed by individual presentations by about a dozen Dutch startups. Chris

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Crucial Marketing Concepts for Technology Introduction at SF Bay ACM Wed 11-14-2007

I will be giving a presentation next week at the SF Bay ACM on “Crucial Marketing Concepts for Technology Introduction.” The event starts at 6:30 next Wednesday, November 14. It will be held in the Oak Room of Bldg 48 at Hewlett Packard, which is at the corner of Pruneridge and Wolfe in Cupertino (or

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Three Phrases Prospects Should Not Find On Your Website

Please Come Back Soon accompanied by a promise of more information shortly. If you do, don’t put a date next to it because when that date is three months old prospects get a “lost dial tone” sensation, they are not sure your firm is still active. Variations that are equally annoying: Please check back soon

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