Q: How do you develop good content for blog posts and newsletters on a regular basis? One rule of thumb for sources of good content for an e-mail newsletter is to revise something that you have already written that would be appropriate for your target audience.
Good Content Answers Real Questions Read More »
David Morse left a detailed comment today on my Sep-26-2014 blog post “Lessons Learned Blogging 1400 Posts in 8 Years” that I thought I would promote to a guest post that offers some practical tips about how to add graphics and video to a blog. Here is his bio on B2BSalesVP: David Morse helps startup
David Morse: Tips To Add Graphics and Video To A Blog Read More »
Creating value for others is the core of the entrepreneurial mindset. It enables the exchange of value that fuels entrepreneur’s efforts to bring new ideas and products to market.
Entrepreneurial Mindset: Create Value For Others Read More »
I got the following unsolicited E-mail this morning; I think the marketing term for this is “blogger outreach.” I have redacted the name of the sender (“YYY”) and the name of the firm/product (“XXX”) but “[press kit]” and “[review/checkout]” were included verbatim in the original. There was no footer with an unsubscribe option although phone
Five Blogger Outreach Mistakes To Avoid Read More »
When I spoke on Thought Leadership at the San Bruno Rotary Club on August 6 this “four way test” was printed on all of the placemats. It was the first time I had encountered it and I found it to be a useful insight for evaluating a course of action.
Thought Leadership: Rotary Club Four Way Test Read More »
I gave a briefing to the San Bruno Rotary on Thought Leadership on Aug-6-2014. Here is the audio for the core of the talk (I have cut the introduction and about ten minutes of Q&A) Or download from http://traffic.libsyn.com/skmurphy/ThoughtLeadership140806c.mp3 Here is my handout from the talk.
Thought Leadership: A Briefing For San Bruno Rotary Read More »
A real thank you email from a Voler Systems newsletter reader sent to Walt Maclay, who thanked us for creating such good articles.
Thanks for Creating Such Good Articles Read More »
At SKMurphy we help out clients organize and articulate their expertise and insights for lead generation as text, audio, video, and animation.
Content Creation for Thought Leadership and Lead Generation Read More »
Greg Knauss was a guest blogger on kottke last year and ended his two week stint with this observation on referential and experiential blogging: There are two kinds of bloggers, referential and experiential. […] The referential blogger uses the link as his fundamental unit of currency, building posts around ideas and experiences spawned elsewhere: Look at
Greg Knauss on Bloggers: Experiential vs. Referential Read More »
