Three Phrases Prospects Should Not Find On Your Website

Please Come Back Soon accompanied by a promise of more information shortly. If you do, don’t put a date next to it because when that date is three months old prospects get a “lost dial tone” sensation, they are not sure your firm is still active. Variations that are equally annoying: Please check back soon […]

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Social Networks for Running your Business

Here are the social networks I participate in. I find them a good source for practical advice for running my business. LinkedIn www.linkedin.com Intuit’s Jumpup www.jumpup.com Bank of America Small Business http://smallbusinessonlinecommunity.bankofamerica.com Bootstrappers Breakfast www.bootstrappersbreakfast.com Check me out, my screen name is tshafer.

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SaaS Blurs Traditional Software Startup Roles

SaaS business models are proven and gaining wide adoption. However they come with new issues: shorter release cycles, blurring of development team roles, and the need for new internal reporting and management controls now that you are responsible for the customers application infrastructure. Your development, support, sales, and product marketing folks must change how they

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Brainshark at Software Business 2007: SaaS = Service

I went to a good talk today at Software Business 2007 by Joe Gustafson from Brainshark on “Establishing and Growing a Successful SaaS Business.” Joe characterized Brainshark is “Tivo for Business Content” available when users want to consume it. He opened with the best part of a SaaS business: recurring predictable revenue makes it easier

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Bob “GoDaddy” Parson’s Rules for Business Success

Bob Parsons of GoDaddy blogged his “16 Rules for Success in Business (and Life in General)” in July of 2006. A question he received at a 2004 speaking event–“What advice do you have for someone who is just starting a business?”–kicked off an effort by the serial entrepreneur to codify the principles he was living

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Peter Cohan’s Great Demo on Oct 13, 2007

We are hosting a Peter Cohan event: “Create and Deliver Surprisingly Compelling Software Demonstrations” . Peter Cohan, a nationally recognized expert on software demo development who normally only consults to Fortune 500 firms. He offers only two “open enrollment” seminars every year that smaller companies can attend at a very reduced price, this one on

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