ANZA Tech’s Gateway to the US Summit: Marketing Business Forum

Blogging, Events / By /

While at the ANZA Technology Network – 2007 Gateway to the US Summit, I attended the Marketing Business Forum panel discussion. This was a question and answer session on how emerging technology companies can gain traction using innovative marketing tools and tactics. The moderator: Chris Shipley, Co-Founder & Editorial Director, Guidewire Group The panel speakers: […]

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Viki Forrest talks about ANZA Technology Network’s Gateway to US Summit

Events / By /

Today is the kick off to the 2007 Gateway to the US Summit, hosted by the ANZA Technology Network at Plug and Play. The three day conference is the beginning of a three month program designed for Australian and New Zealand companies who are considering the possibility of doing business in the US market. I

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Three Phrases Prospects Should Not Find On Your Website

Rules of Thumb, skmurphy / By /

Please Come Back Soon accompanied by a promise of more information shortly. If you do, don’t put a date next to it because when that date is three months old prospects get a “lost dial tone” sensation, they are not sure your firm is still active. Variations that are equally annoying: Please check back soon

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Social Networks for Running your Business

1 Idea Stage, Tools for Startups / By /

Here are the social networks I participate in. I find them a good source for practical advice for running my business. LinkedIn www.linkedin.com Intuit’s Jumpup www.jumpup.com Bank of America Small Business http://smallbusinessonlinecommunity.bankofamerica.com Bootstrappers Breakfast www.bootstrappersbreakfast.com Check me out, my screen name is tshafer.

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SaaS Blurs Traditional Software Startup Roles

Events, TwoWeekSaaS / By /

SaaS business models are proven and gaining wide adoption. However they come with new issues: shorter release cycles, blurring of development team roles, and the need for new internal reporting and management controls now that you are responsible for the customers application infrastructure. Your development, support, sales, and product marketing folks must change how they

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Brainshark at Software Business 2007: SaaS = Service

Events, TwoWeekSaaS / By /

I went to a good talk today at Software Business 2007 by Joe Gustafson from Brainshark on “Establishing and Growing a Successful SaaS Business.” Joe characterized Brainshark is “Tivo for Business Content” available when users want to consume it. He opened with the best part of a SaaS business: recurring predictable revenue makes it easier

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