Crossing the Chasm – Look for a Niche in a Lot of Pain

Ev Rogers’ seminal book, “Diffusion of Innovation” describes how people adopt innovations, e.g. new technology. He assumed a normal distribution of risk aversion. Geoffrey Moore’s insight was the chasm:  the early majority is not influenced by early adopters, they want the comforts of an established market. Human nature is risk averse: most of us don’t like change. We

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“Crucial Marketing Concepts for Consultants” @ PATCA May 10

I will be presenting a revised and improved version of the “12 Books for the Busy CEO” presentation on Thursday May 10 at 6pm at the PATCA monthly dinner at the Embassy Suites Santa Clara – Silicon Valley on 2885 Lakeside Drive in Santa Clara. I will cover a dozen books and offer a synthesis of the key marketing

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Is DodgeBall Duo’s Departure A Harbinger For JotSpot Wunderkinder?

Barbara Darrow (Unblog) April 16 entry was by Stacy Cowley “Dodgeball Founders Defect From, Take Shots At, Google” Google’s habit of acquiring promising startups and then disappearing them into the Googleplex Vortex is no secret — it left Blogger to languish for years, and closed Web 2.0 wunderkinds JotSpot (wikis) and Measure Map (blog traffic

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ASIC Design Starts Dropping: Implications for EDA

I attended a very thought provoking talk tonight on “Factors Influencing IC Design Starts and Future Revenues” by Bryan Lewis and John Barber of Gartner at the Santa Clara Valley Chapter of the IEEE Components, Packaging & Manufacturing Technology Society. Bryan and John declined to make their slides available but I was able to crib this chart

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Rich Mironov: Service-Model Thinking for Product-Model Folks

This evening I attended “Are You a Chef or Are You a Grocer?” an SVPMA event featuring Rich Mironov. It was an excellent presentation on SaaS (Software as a Service) business models. Mironov outlined four components as key to a successful SaaS offering: Build a multi-tenant infrastructure Manage for slower incremental sales Commit to continuous marketing Get

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Applying the “Agile Manifesto” to Software Startups

What follows are some quick thoughts on how to apply insights from the “Agile Manifesto” (see also Martin Fowler’s excellent essay on “The New Methodology” for a nice overview of what agile development entails) to early stage software startups. Value This More In Preference To Individuals And Interactions Processes And Tools Working Software Comprehensive Documentation Customer Collaboration Contract Negotiation

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Software Demo: Are You Showing The Last Thing First?

Create and Deliver Surprisingly Compelling Software Demonstrations is an interactive workshop we are presenting jointly with Peter Cohan of the Second Derivative on March 29 at the Moorpark Hotel (Saratoga/280) in San Jose.  Sign up and bring a copy of your software demo: you can present the “executive attention span” version and get feedback. Guy Kawasaki mentioned one

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SDForum Startup SIG: Interim CEO’s featuring Mark Lazar

Tonight I attended the SDForum Startup SIG, featuring Mark Lazar. Mark is a highly experienced chief executive with a proven record in successfully growing and managing companies in the software and telecommunication industries. Mark is usually attracted to opportunities where a company needs help in accelerating growth or turn around. Mark holds both a BA

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SDForum Quarterly Venture Breakfast with PWC’s: Seed Investments

This morning I attended the SDForum Quarterly Venture Breakfast with PWC’s Seed Investment Report given by Steve Bengston from Emerging Company Services (ECS) group at PricewaterhouseCoopers. In the United States, last year the reported amount of VC investments totaled to $25.5B. Of the 25.5B, 1.2B was invested at the seed stage across 311 companies. Moderator

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Startup Epicenter Offers Intensive Workshops, Challenge & Festival

Startup Epicenter has just announced two back to back entrepreneurial education events that together offer an intensive program designed to help you prepare for the grueling demands of an entrepreneurial journey. SKMurphy is a sponsor for the events. March 27-29 Startup Epicenter Intensive Workshops March 30-31 Startup Epicenter Challenge & Festival The program on March 29 starts at 2 in the afternoon, which leaves your morning free

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