Here is a recent email I got from Walt Maclay, an SKMurphy, Inc. client since 2008. It includes an email from one of Voler’s partners congratulating him on the February newsletter. As our partner Peter Cohan often says, “Warning: shameless self-promotion.”
Scott Robertson had a great post up last month on how to make content marketing work: be relevant, be different, be real, be useful, and be consistent. Here are some excerpts along with additional thoughts and commentary.
This is the season to think about next year – time to gather up what has worked in the past year and what new things to experiment with in the coming year. 2013 offers a very big opportunity to improve or tweak your business.
One way I try to figure out what holes need to be filled is by tracking the following things:
- Size of mailing list
- Number of website visitors
- Number of new articles added to the website
- Number of request for demos
- Number of events held or attended
- Number of press releases
- Top and new referrals streams (partners, websites, …)
- New information sources
My promotion plan includes:
- Email blast
- Advertising (adwords, banners, print)
- Website improvements
- Website SEO
- New information sources to target
- Press releases
- Speaking engagements
- New to target
- Press releases
Promotion often makes the difference between business success and failure. A recent email from Startup Digest gave me some great ideas.
- Develop checklists and top 10 lists.
- Tie your news story to recent events.
- Get in the email inbox.
- Celebrate the holidays with discount or special offer.
- Always include a list of upcoming events.
Upcoming SKMurphy Events
- August 9, Startup Sales Circle
- September 15, Mastermind Open House
- October 6&7, Will Work for Equity: Startup CEOs Share Lesson Learned, Silicon Valley Code Camp, Los Altos, CA
- October 10&11, “Great Demo!” San Jose, CA
Upcoming Bootstrappers Breakfast Events