Scott Robertson had a great post up last month on how to make content marketing work: be relevant, be different, be real, be useful, and be consistent. Here are some excerpts along with additional thoughts and commentary.
This is the season to think about next year – time to gather up what has worked in the past year and what new things to experiment with in the coming year. 2013 offers a very big opportunity to improve or tweak your business.
One way I try to figure out what holes need to be filled is by tracking the following things:
- Size of mailing list
- Number of website visitors
- Number of new articles added to the website
- Number of request for demos
- Number of events held or attended
- Number of press releases
- Top and new referrals streams (partners, websites, …)
- New information sources
My promotion plan includes:
- Email blast
- Advertising (adwords, banners, print)
- Website improvements
- Website SEO
- New information sources to target
- Press releases
- Speaking engagements
- New to target
- Press releases
Promotion often makes the difference between business success and failure. A recent email from Startup Digest gave me some great ideas.
- Develop checklists and top 10 lists.
- Tie your news story to recent events.
- Get in the email inbox.
- Celebrate the holidays with discount or special offer.
- Always include a list of upcoming events.
Upcoming SKMurphy Events
- August 9, Startup Sales Circle
- September 15, Mastermind Open House
- October 6&7, Will Work for Equity: Startup CEOs Share Lesson Learned, Silicon Valley Code Camp, Los Altos, CA
- October 10&11, “Great Demo!” San Jose, CA
Upcoming Bootstrappers Breakfast Events