September 2015

Newsletter: When and How to Seek Investment

SKMurphy September 2015 Newsletter This blog post summarizes our September newsletter, you can subscribe to the monthly SKMurphy newsletter using the form at the right When and How to Seek Investment This month’s issue addresses when and how to make the transition from bootstrapping to seek investment. I am not against looking for investment when

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Asking Questions From A Caring Perspective

I used to think it was the advice I offered that provided the highest value to clients and friends. I talk to a number of people in different or challenging situations. Recently I have come to appreciate that it’s when I focus and listen to someone explain their situation, asking them questions from a caring perspective to

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Primary Research Tools: Q&A With Jen Berkley Jackson

I recently did an in depth interview with Jen Berkley Jackson of The Insight Advantage on primary research tools. Jen works with companies to help them make sure that they understand their customers better than any competitor or potential competitor. Her firm performs primary research for clients, using a variety of tools to gather information

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notebook to Organizing Your Experiment Log

Organizing Your Experiment Log

In Chapter 9 of “Zen and the Art of Motorcycle Maintenance,” Robert Pirsig goes into an extended explanation of the Scientific Method using the metaphor of motorcycle repair. He stresses the value of an experiment log, explaining how to organize it so that you don’t become lost in exploring for solutions to a problem. I have

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Abigail Miller on Great Demo Workshop Benefits

After every Great Demo! workshop we follow up with every participant to learn What results have you observed from applying the Great Demo! method so far? Do you have any success stories to report or share? Are there any questions you’d like to have addressed regarding the methods or concepts?  Have you encountered situations where

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