Sean Murphy

Reminder: Successful Consulting Engagements With Startups at IEEE-CNSV Tue-May-21

Quick reminder:  I will be moderating a panel on “Successful Consulting Engagements with Startups” at the May 21 IEEE-CNSV meeting. I volunteered to pull this panel together after a long thread on the CNSV e-mail list June about the topic. I have been fortunate to attract three knowledgeable and experienced engineers to take part in the

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For New Products Prospect Objections Are Valuable Data

If your prospect keep raising the same stupid objections and asking the same dumb questions it’s likely that your presentation is lacking or you are frequently talking to the wrong people. For new products, prospect objections are valuable data. Explore the implications and adjust your presentation and demo accordingly.

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Hiring A Startup’s First Sales Person

Gabriel Weinberg is a serial entrepreneur (latest startup: DuckDuckGo), an insightful blogger, and quality contributor to Hacker News. He is writing a book on how startups get traction due out this summer that includes interviews with folks like Patrick McKenzie, Jimmy Wales, and Paul English to collect lessons learned from a variety of perspectives. I was

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May 21 at IEEE-CNSV: Successful Consulting Engagements With Startups

IEEE-CNSV Panel: Successful Consulting Engagements With Startups I will be moderating a panel on “Successful Consulting Engagements with Startups” at the May-21-2013 IEEE-CNSV meeting. The genesis was an e-mail thread on the CNSV list last June that started with this question: I have a new client which is a very-early-stage start-up, funded by one of

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Communicating Complex Concepts in Video: Luxr’s 5 Whys Video

Luxr has produced a clever encapsulation of the 5 Whys methodology, a technique for persistently probing the symptoms to find the root cause of a problem. Compared to several other “5 Whys” videos YouTube steered me to after I viewed this one I was struck by how practical and tactical Luxr’s explanation was. It communicated the

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Mark Stiving: Three Pricing Principles I Confirmed In Las Vegas

Mark Stiving is a serial entrepreneur and a pricing expert. In this video he tells the story of being mistaken for a lost lamb by a shepherdess in Las Vegas after being screwed by a cab driver. He uses her business model to illustrate three important pricing principles: Know Your Value Segment Your Market Offer

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Market Discovery and Exploration Requires Models from Physics, Biology, and Psychology

Q: Appreciate your thoughts on qualitative vs. quantitative approaches to  market exploration. Customer development is like qualitative research; it is good for exploring hypotheses (and associated issues) but cannot validate them (by its very nature it is small sample size). To validate startup hypotheses one needs to do quantitative research, e.g. surveys, measurements (A/B tests), and have

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