Managing Email Conversations With Customers
A guest post by Edith Harbaugh that offers a number of practical tips and suggestions for managing email conversations with customers.
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4 Finding your Niche
Our “Entrepreneur’s Guide To Sales” Added To Chicago MBA Coursepack
Mark Duncan and I collaborated on a four page article “An Entrepreneur’s Guide to Sales” that has been added to the Chicago MBA Coursepack
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Federated Entrepreneurship 3: Play Your Own Game
Federated entrepreneurship groups in different cities should following their own paths that leverage unique local strengths and advantages.
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Traveling Hopefully
For my first post of 2011 I commit to traveling hopefully. I was inspired by Robert Louis Stevenson’s observation “to travel hopefully is a better thing than to arrive, and the true success is to labor.”
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Keeping the Ball Rolling With Prospects
Most of our clients offer complex software products, frequently in combination with some amount of consulting services. Their sales are not the results of credit card transactions but a complex orchestrated sales process. Frequently their prospects need to see a custom demonstration or a benchmark that relies on their own data, not just the standard
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Good Decision, Bad Outcome
You never have complete information, if you do it’s a choice not a decision. You have to evaluate a decision in the context of the information that was available at the time. “Good Decision, Bad Outcome” When I first heard someone use this phrase it took a few weeks to sink in. Too often we
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We Cannot Sate Your Hunger For Certainty But We Can Increase Your Odds of Success
A hunger for certainty will not help an entrepreneur make timely decisions or manage the level of ambiguity and uncertainty they need to navigate through.
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3 Equations & 3 Unkowns: Target Customer is Key Initial Value
I mentioned in “3 Equations 3 Unknowns: Customers, Features, and Message” that we spend a lot of time on the early customer stage. It requires very different sales style than you’ll see later on. It’s a conversational sales style. It’s much more about understanding the problem. You’re trying to solve three equations, three unknowns: Are
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Gabriel Weinberg Interviews Me For His Traction Book
Gabriel Weinberg is a serial entrepreneur (latest startup: DuckDuckGo), a Hacker Angel, insightful blogger, and frequent contributor to Hacker News. He is writing a book on how startups get traction and interviewing folks like Patrick McKenzie, Jimmy Wales, and Paul English to collect lessons learned from a variety of perspectives. I was delighted when he
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Four Movies To Renew Your Gumption
Here are four movies that I watch when I need to refill my gumption or recover my sisu: The Verdict, Apollo 13, The Dish, and The World’s Fastest Indian.
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DreamSimplicity Interviews Sean Murphy
I was recently interviewed by Floyd Tucker of DreamSimplicity Marketplace and the interview can be seen below and on DreamSimplicity.com. We talk about how even though each startup team is unique, they have a common set of milestones they have to achieve to move from idea to revenue. We also chat briefly about the Bootstrapper
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Distant Early Warning Signs of Market Disruption
Disruption is caused by the new business models an innovation enables. A disruptive innovation can be hard to spot because competitors can offer a different value proposition, not necessarily a better one.
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Focus On a Niche Increases Your Chances For Success
Steve Sammartino had a thought provoking post on “Niche Marketing & Startups” that opened with this: The niche market is great for well resourced companies doing innovative stuff. Not so for startups. Gaining traction with any new product or company is inherently difficult. We ought sell to anyone who’ll buy our stuff. Get the message
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Common Mistakes in New Product Introduction Demos
A baker’s dozen of common mistakes that I have seen founders make preparing and delivering new product introduction demos and presentations.
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Killer Instinct Can Blind You to the Value of Partners
A “killer instinct” that allows you to focus and prioritize is helpful, but if it blinds you to win-win outcomes you will not succeed as an entrepreneur. Killer Instinct In “Killer Instinct” Rafael Corrales writes: “There are no plus-minus stats to measure a player’s ruthlessness, his desire to beat his opponent so badly he’ll need
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Better, Impossible, and Unthinkable Products
I think that there are better, impossible, and unthinkable products. Better products are “15 minutes ahead.” Impossible products relax one or two design key constraints. Unthinkable products restructure the design pattern or paradigm to achieve an unprecedented result.
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Saras Sarasvathy’s Effectual Reasoning Model for Expert Entrepreneurs
Update Feb-24-2011: Since I first wrote this in 2010 the Effectuation.Org site has been considerably upgraded and contains a lot more information on research on entrepreneurship by Saras Sarasvathy. Recapping ideas, papers, and books that had changed my life yesterday reminded me of Saras Sarasvathy’s Effectual Reasoning Model from her 2001 paper “What Makes Entrepreneurs
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Customer Development Proceeds in Parallel with Product Development
Steve Blank had a great post today “Building a Company with Customer Data, Why Metrics Are Not Enough” that highlights the need–even for Web Startups–to get out of the BatCave and talk to strangers who may be potential prospects. Engineers in particular can feel that this is not as productive a use of their time
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Good Marketing is Good Content
Good content is the basis for good marketing: your messaging must explain your knowledge of customer problems and how you can help.
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Bouncing Back
Bouncing back from a setback is a challenge that entrepreneurs need to navigate repeatedly. Bouncing Back On Hacker News about 18 months ago someone posted a question on “Dealing with Post Startup Depression” that read I recently shut down my first startup ever. I am having a really tough time getting over it and starting