Startup Stages

How To Measure Your Lead Generation Effectiveness

Many start-up founders believe that the sales process should be this straightforward: Get the phone to ring (or e-mail inbox or skype or web contact form) Tell your prospect about your offering Take the order Alas it is normally not this simple, especially if you are selling to businesses. We do encounter some startups that

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Getting Your Startup Through the Downturn is a Marathon Not a Sprint

The third form of happiness, which is meaning, is again knowing what your highest strengths are and deploying those in the service of something you believe is larger than you are. There’s no shortcut to that. That’s what life is about. Martin Seligman interview in Edge “Eudaemonia, The Good Life“ Here are three activities to

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Why NDA’s Are Not On the Startup Maturity Checklist

What follows is an e-mail thread converted into a blog entry. I got a suggestion on our contact form related to the Startup Maturity Checklist: Some software companies will require you to sign an NDA before giving a presentation or sharing any other details about the company’s product. You may want to add this to

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Non-Customers Are Where Important Changes Often Start

There is a risk of complacency for start-ups (and even larger firms) who have achieved a level of security in their first niche. Markets change, consumer needs change, and you need to continue to explore opportunities to sell your offering to new customers–non-customers–even though it’s a much harder sales process than a renewal, upgrade, or

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Herb Reiter Interview on Fostering Static Timing Analysis Adoption

I have followed Herb Reiter‘s consulting career over the last five years or so:  there aren’t very many business development consultants who work with EDA firms, fewer who have the mix of semiconductor and design background that Herb accumulated on the way to honing his business development expertise. He is personable, methodical, and always interested

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Financial Modeling for Startups Workshop–Early Bird Ends Tomorrow

Update Tue-Sep-23: Sold Out, No Walk-ins. We will offer it again: you can sign-up to be notified of upcoming workshops We just finished our last rehearsal for next Wednesday’s (Sep-24) “Financial Modeling for Startups” workshop we are doing jointly with Nathan Beckord of Venture Archetypes. I think it will be a good lunch and learn

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Networking and Referrals

This is a guest post on networking and referrals by Steve Moore of SPMSolutions. Networking and Referrals Networking and referrals continue to be the primary marketing strategy for many community-based small businesses (especially those with limited budgets). In contrast, many technology-oriented small businesses rely more upon on-line forums, social networking sites, user groups, etc. to

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Financial Modeling for Startups on September 24, 2008

SOLD OUT — NO WALK-IN ACCEPTED Getting a handle on your financial roadmap is a key element of any startup’s success. A solid financial model will help you: i) gain insight into your business; ii) set a common direction for management; and iii) secure angel or venture capital investment. Wed Sept. 24 11:30-1:30pm Plug &

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