Text Treatments: text logos are simple, the company name is always right there. Most high tech logos are text treatments, they are clear and simple. With text logos you have instant impact, customers don’t need to decipher anything. Another benefit of text treatments are logo aspect ratio comes naturally with words. They always seem to […]
3 Tips for Choosing a Logo Read More »
For next Great Demo Seminar by Peter Cohan see https://www.skmurphy.com/services/workshops/ Create and Deliver Surprisingly Compelling Software Demonstrations “Do The Last Thing First” — the recipe for a Great Demo! This is an interactive workshop with Peter Cohan geared especially for startup entrepreneur. Bring a copy of your demo and be prepared to present it. As
Cohan’s Great Demo on March 8, 2008 Read More »
A useful basic sales model start with understanding the process that your prospects go through to make a purchase: understand believe act.
Understand, Believe, and Act Read More »
Ken Novak of Replicate Technology will give a talk on “SaaS Rapid Release Cycles Drive Virtualization Demand” at LinuxWorld in San Francisco Aug 7-9, 2007.
SaaS Rapid Release Cycles Drive Virtualization Demand Read More »
Francine Tyler, CPA francinetylercpa@gmail.com 831-419-9812 See also Q: Can you recommend an accountant for business taxes? Our Answer used to be You can’t go wrong with Ogden Lilly at Boitano Sargent and Lilly. Odgen has done my taxes on the business side for more than a dozen years and helped on the personal side for
Can you recommend an accountant? Read More »
The best way to find partners is your inner circle, the people who you have a shared success with. Starting a company is like a marriage, you really want to know and trust your partner. Another place to look is a web site www.gobignetwork.com where you can post a job description for a programmer. They
Anthony has been with SKMurphy since 2007, he provides consulting around a lightweight product development model that is appropriate for startups, In addition he focuses on reviewing and defining product release and test strategies as well as developing test and development sandbox environments for automated regressions and system level testing. Prior to SKMurphy, Anthony was
Anthony Scampavia Bio Read More »
Ev Rogers’ seminal book, “Diffusion of Innovation” describes how people adopt innovations, e.g. new technology. He assumed a normal distribution of risk aversion. Geoffrey Moore’s insight was the chasm: the early majority is not influenced by early adopters, they want the comforts of an established market. Human nature is risk averse: most of us don’t like change. We
Crossing the Chasm – Look for a Niche in a Lot of Pain Read More »
I enjoyed the latest WIC (Women In Consulting) South Bay lunch today. Denise Brosseau from Brosseau & Associates talked about tools that she or clients use to run their business. Her talk, “Play Like the Big Guys: How To Use New Web Tools To Easily Build Your Company” was full of ideas and useful tools.
3 Things I Learned at WIC Tech Talk Read More »
I had promised to check out and report back on “Questions That Sell: The Powerful Process For Discovering What Your Customers Really Want” by Paul Cherry, which was recommended by Jennifer Vessels at Next Step’s workshop “How to Sell the Real Value of Your Solution” on Thursday, November 7, 2006. This is a good book,
Questions That Sell By Paul Cherry Read More »
Create and Deliver Surprisingly Compelling Software Demonstrations is an interactive workshop we are presenting jointly with Peter Cohan of the Second Derivative on March 29 at the Moorpark Hotel (Saratoga/280) in San Jose. Sign up and bring a copy of your software demo: you can present the “executive attention span” version and get feedback. Guy Kawasaki mentioned one
Software Demo: Are You Showing The Last Thing First? Read More »
Sean Murphy is on a panel at the CINA Technology/ Innovation Program tonight (Thursday March 15, 2007). He joins expert bloggers Zoli Erdos and Henry Lu in discussing how to use blogs to benefit your professional and personal life. They will share with you their successes, walk you through the maze of online blogs, and provide tips for
CINA Panel on Blog: What It Can Do For You Read More »
Large firm IT departments are “gatekeepers”. Their job is to keep the enterprise network computing infrastructure safe and operational. New software from a new vendor is almost always viewed as a threat. Most of the time, they will say NO to any new software. Most of the time our clients have to sell around them. Here’s five
Selling Around IT in Larger Firms Read More »
We have added Google’s Search Co-op to our Resources page. As an entrepreneur, you need to dabble in so many fields. Some areas of expertise an startup needs are legal, accounting, funding, marketing, sales, public relations, recruiting, hiring, partners, and advisers. We work with some great experts and partners and you can take advantage of
Building Communities using Search Co-op Read More »
Don’t forget the dream to change the world that got you started: your passion is an important element of craftsmanship and a commitment to excellence. What’s Your Passion? Recently, I chatted with a well-established consultant–she’s been working for more than a decade. She was having trouble developing a short elevator pitch to describe what she
What’s Your Passion? Read More »
I attended FASTforward ’07, this week. There were some very interesting talks: John Battelle, author of Searchblog: Search is a conversion. Search becomes a way to have a dialog with your customers. Interaction with your website should mirror a conversation. Batelle offered the New York Times site as an example of one that did not seem
Interesting Discussions From Fast Forward 2007 Read More »
Join other bootstrappers–startup CEO’s, CTO’s, and founders–for breakfast and discussion. We meet at different restaurants in Silicon Valley from 7:30-9AM, your only cost is your meal and a tip. Come compare notes on operational, development, and business issues with peers. If you are serious about your business and are open to discussing substantive issues and helping your peers,
Bootstrappers Breakfast – Bootstrapping Startups Invited Read More »
I found an interesting little tool Website Grader which evaluates your website. It produces a score and a list of things you can do to improve it. Some of the things I don’t agree with, but most are pretty good. Last night I played with it and the best sites I looked at were 80-70/100
What is Your Website Grade? Read More »
Everyone has advice for you about how to run your company! Even if it’s in the form of question like “When are you going to Get a Job?” Friends and relatives who have only been employees may have your best interest at heart but not have the background or temperament to help you get your
Evaluating Business Advice Read More »
Here are three ways for building credibility. Referrals A referral is an introduction to a prospect with an endorsement. A referral allows you to borrow credibility from a trusted third party. They spring from shared success with your customers or former co-workers, someone who knows your potential and can vouch for you or your team’s
3 Ways to Build Credibility with Prospects Read More »
