Events

ANZA Tech’s Gateway to the US Summit: Marketing Business Forum

While at the ANZA Technology Network – 2007 Gateway to the US Summit, I attended the Marketing Business Forum panel discussion. This was a question and answer session on how emerging technology companies can gain traction using innovative marketing tools and tactics. The moderator: Chris Shipley, Co-Founder & Editorial Director, Guidewire Group The panel speakers: […]

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Viki Forrest talks about ANZA Technology Network’s Gateway to US Summit

Today is the kick off to the 2007 Gateway to the US Summit, hosted by the ANZA Technology Network at Plug and Play. The three day conference is the beginning of a three month program designed for Australian and New Zealand companies who are considering the possibility of doing business in the US market. I

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You’ve Launched, Now What? at KASE/KIN Oct 16

I will be speaking on “Now What? Your Post Launch Growth Plan” at the KASE / KIN Entrepreneur Academy tomorrow night. Location: KIICA Silicon Valley at 3003 N. First Street San Jose, CA 95134 Agenda 5:50PM – 6:00PM Registration and Networking 6:00PM – 6:30PM Successful Entrepreneur – Paul Tien 6:30PM – 6:45PM Break 6:45PM –

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SaaS Blurs Traditional Software Startup Roles

SaaS business models are proven and and gaining wide adoption. However they come with new issues: shorter release cycles, blurring of development team roles, and the need for new internal reporting and management controls now that you are responsible for the customers application infrastructure. Your development, support, sales, and product marketing folks must change how

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Brainshark at Software Business 2007: SaaS = Service

I went to a good talk today at Software Business 2007 by Joe Gustafson from Brainshark on “Establishing and Growing a Successful SaaS Business.” Joe characterized Brainshark is “Tivo for Business Content” available when users want to consume it. He opened with the best part of a SaaS business: recurring predictable revenue makes it easier

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Peter Cohan’s Great Demo on Oct 13, 2007

We are hosting a Peter Cohan event: “Create and Deliver Surprisingly Compelling Software Demonstrations” . Peter Cohan, a nationally recognized expert on software demo development who normally only consults to Fortune 500 firms. He offers only two “open enrollment” seminars every year that smaller companies can attend at a very reduced price, this one on

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Mike Lanza: Starting Companies Without Venture capital

Do you need venture capital to build a successful company? Mike Lanza does not think so and he has several experiences to prove it. Last night I attended the SDForum Startup SIG to learn how Mike started four companies without venture capital. It was a interactive presentation where Mike addressed his observations and experiences of

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Another Perspective on Paul Saffo’s Talk Aug 28

Two days ago I attended the Churchill Club breakfast presentation featuring Paul Saffo. It was a very insightful and thought provoking talk that revolved around his Harvard Business Review article “Six Rules for Effective Forecasting.” From his talk I took away three points You can’t predict the future! I don’t care if it succeeds or

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FSA Panel on Fostering, Funding and Focusing on the Future of Innovation

I attended today’s Fabless Semiconductor Association Distinguished Speaker Series Luncheon Panel on “Fostering, Funding and Focusing on the Future of Innovation.” It was time well spent. It was moderated by Brian Fuller, the former Editor-in-Chief of EE Times, and now a VP with Blanc & Otus. Brian opened with an analogy between the US railroad

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Getting More Customers Workshop Offered Sep-9-2007

We are offering our “Getting More Customers” workshop this fall in collaboration with the Professional and Technical Consultants Association (PATCA). The workshop covers ten proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next 90

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By the Numbers: How I built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09

Last night I attended a BayChi event held at the PARC auditorium. This presentation featured Guy Kawasaki, Founder of Truemors and Managing Director at Garage Technology Ventures. His presentation was titled “By the Numbers: How I built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09.” You can find the entire

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Cohan’s Great Demo on March 8, 2008

For next Great Demo Seminar by Peter Cohan see https://www.skmurphy.com/services/workshops/ Create and Deliver Surprisingly Compelling Software Demonstrations “Do The Last Thing First” — the recipe for a Great Demo! This is an interactive workshop with Peter Cohan geared especially for startup entrepreneur. Bring a copy of your demo and be prepared to present it. As

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