skmurphy

Verify Your Market Insights Against A Variety of Information Sources

While we stress the value of serious conversations with prospects and customers there are other sources of market insights on emerging opportunities for your current product or next offering. I have placed them on a spectrum that runs from a macroscopic view based on objective measurements and numbers to a microscopic view that is more

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Enterprise Change Agents Need to Add Process Mining to Their Bag of Tricks

Today many change initiatives (and new software sales almost always involve the key elements of a change initiative) rely on interviews and replicating the results from an existing “manual system.” Processes mining tools and techniques will play an important role here.

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Your Prospects and Your Customers are Real People

Your Prospects and Your Customers are Real People I’m hardly the first person to complain about the word “user” to describe people who do stuff with software…People don’t think of themselves as “users” and in all other contexts the word “user” is not generally positive and certainly not evocative of the kind of intimate, day-to-day

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David Foster Wallace: The Only Choice We Get is What to Worship

What follows are excerpts from a commencement speech given by David Foster Wallace to the 2005 graduating class at Kenyon College. I thought they were an appropriate antidote to a model for entrepreneurial motivation that aspires to make enough money to do whatever you want. Wallace outlines some of the risks in failing to align

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Three Tips from Sid Faulkner For Preparing To Sell Your Startup

Sid Faulkner, CFO of Ciranova gave a talk today on “Navigating the Treacherous Path of Mergers and Acquisitions” at an event at Abbot Stringham and Lynch. Mr. Faulkner was Vice President and Chief Financial Officer of Oak Technology, Inc. where he led the 1995 initial and secondary public stock offerings, established an active program of

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Startup Stages Overview Video

This is Sean Murphy for SKMurphy, Inc.  I want to talk to you about our startup stages model and understanding that risk reducing milestones that separate each stage. We break the startup journey into five stages.  In each stage you will explore different options and converge on a key risk reducing milestone. Starting from idea

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Structuring Business Relationships: Employees, Contractors, Alliances, Partners and Co-Owners

Relationships can be very instrumental in the success of a consulting practice. When building a practice, consultants need to build business relationships with a variety of potential partners. Understanding the power of these relationships — and establishing trust and confidence — is one of the keys to growing your business effectively. Sean Murphy is the

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