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Appreciative Inquiry Mindset Essential to Customer Discovery

Appreciative Inquiry (AI) is a mindset that is essential in customer discovery. It encourages you to look for what’s working in an potential customer’s organization and “work with the grain of the wood.” It enables you to build on demonstrated strengths and accomplishments in framing your solution to a critical business problem.

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Outstanding Panel for Wed-Sep-14 Book Club on “Great Demo”

We have an outstanding panel lined up for next Wednesday’s Business Impact Book Club: Matt Cameron,  CEO, WhoTo.com Jon Cline,  Principal, Cirrus Path Brian K. Seitz, Managing Director, Intellectual Arbitrage Group We will discuss lessons learned applying Peter Cohan‘s methodology from his “Great Demo” book. If you are interested in improving your sales presentation you

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