skmurphy

Pitching Hacks Has $20 Worth of Advice for Bootstrappers As Well

Although it’s aimed at startup entrepreneurs who are seeking investment, the Pitching Hacks e-book from the Venture Hacks team has $20* of advice for bootstrappers as well. Investors don’t invest in businesses. They invest in stories about businesses. If you want to raise money on favorable terms, you need multiple investment offers. How do you

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Spellr.us Is So Good That I Want To Pay For It

I sent Kevin Garber an E-Mail yesterday afternoon “I love the product, I would like to pay for it.” I had spent about twenty hours in the last week cleaning up typo’s on www.skmurphy.com and www.bootstrappersbreakfast.com (first of all who knew that there were so many different ways to spell bootstrapper and entrepreneur, to name

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Other Customer Development Models

In “The Challenges of Measuring Non-Existent Markets” Scott D. Anthony outlines four principal challenges in measuring non-existent markets: Data does not yet exist. When a market doesn’t exist, there are no baseline market research reports or time-series data sets to analyze. Lack of comparable products. Without existing data, there is a natural tendency to look

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Marketing Consultants Forum at CNSV

I took part in the Marketing Consultant’s forum at CNSV tonight as a panelist, joining Ahmet Alpdemir, Brian Berg, and Peter Salmon. The slides are on the CNSV site at http://californiaconsultants.org/wp-content/uploads/2014/05/CNSV-0901-Berg-Murphy-Alpdemir-Salmon.zip My focus was on “Cultivating Communities to Get More Customers.” I addressed joining a community with the objective of becoming a member in good standing.

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