Startup Stages

Map Customer Buying Process Before Sending a Proposal

Map the customer buying process, needs, and situation before you invest time sending a detailed proposal. A quick request can mean you are column fodder. Q: We are still trying to close our first paying customer. We have a website up and have talked to a number of people. More or less out of the blue […]

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Customer Interviews: Spend an Hour to Save a Minute

For customer interviews we have a rule of thumb that if an hour or research saves a minute early in the conversation it’s a good investment.  When you look at the list of questions you have prepared to learn about the prospect’s business and their needs, it’s easy to say to yourself, “I am really

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Minimum Viable Product: Enthusiastically Proceed Skeptically

In a candid discussion about the challenges of managing your own expectations for a minimum viable product (MVP), Tristan Kromer observed, “It’s psychologically hard to enthusiastically proceed with skepticism.” And that is the challenge, we have to be enthusiastic about our product ideas to persevere to complete them and tell others about them, but we have to

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Don’t Get Distracted Raising Venture Capital

It’s not a mistake to accept venture capital if your business merits and requires it for growth. Don’t get distracted seeking it until then. “The seductive narrative of Silicon Valley stars a genius-hero who goes on a journey, overcomes myriad obstacles, has a flash of insight and is rewarded by wise and benevolent investors with

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SKMurphy Partners

Michael Ellsberg: Four Reasons Why Passive Income Is a Destructive Fantasy

It’s hard work not passive income that allows you to find your life purpose. I make a distinction between wanting to move beyond running a services business where you bill by the hour to either selling results or selling a product and entrepreneurs attracted to the passive income fantasies of the “Four Hour Work Week.”

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Ten Mistakes Early Stage Bootstrappers Often Make

In the last eight years  I have moderated several hundred Bootstrappers Breakfasts. After doing a hundred or so and working with many clients who were bootstrapping I came up with a checklist for common mistakes bootstrappers and bootstrapping teams make in their first year or so.

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Q: We Already Have a Prototype, Can We Still Do Customer Development?

Product-market fit is not a ratchet: competitive response, new entrants, changes in technology and customer preference require ongoing customer development. You will need to continue to do customer development–and customer discovery for that matter–even after you have a first prototype, an MVP, early customers, and an established niche. Markets and competitors don’t stand still, no

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A Simple Checklist for Introducing a Collaboration Application

We work with several teams who have launched or are launching an application that makes a team or group more productive.  Here are a couple of suggestions for things to consider. Be compatible with the status quo if at all possible Collaboration or workflow applications that require at least two people to adopt in order

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