Self-Publishing Often Marks The First Generation of New Knowledge

1 Idea Stage, Events, skmurphy / By /

The first observation of a new insight is often published in a lab notebook or personal journal or as notes from a meeting that captured an anecdote. Self-publishing often marks the first generation of new knowledge because “new” is often hard to comprehend and not accepted by the status quo or established publication channels. If

Self-Publishing Often Marks The First Generation of New Knowledge Read More »

Pretotyping – Techniques for Building the Right Product

1 Idea Stage, 2 Open for Business Stage, Books, Favorites, Rules of Thumb, skmurphy / By /

Alberto Savoia defines pretotyping as determining that you are “building the right product before you invest in building your product right.” His book “Pretotype It” (Second Edition available as a Free PDF or on Kindle for $2.99) lists a set of seven techniques for pretotyping on pages 39-40. This post analyzes and elaborates on the techniques

Pretotyping – Techniques for Building the Right Product Read More »

Sketching The Likeness Of An Imaginary Business

1 Idea Stage, 3 Early Customer Stage, Books, skmurphy / By /

Startups originate in the mind of an entrepreneur, often as the result of observing something that seems odd, or is the result of juxtaposing two or three seeming unrelated or even incongruous ideas. The first challenge the entrepreneur faces turn his insight into something others can critique and improve upon: to show them sketches of

Sketching The Likeness Of An Imaginary Business Read More »

Book Club: The Innovator’s DNA: Observing

Books, Events / By /

Recorded discussion on Jeff Dyer, Hal Gregersen, Clayton M. Christensen’s The Innovator’s DNA chapter 4, recorded on April 25, 2012. Jeff Allison, former VP of Engineering at Cisco Systems joins us to discuss observing. Chapter 4: Discovery Skill #3 Observing The Innovator’s DNA by Jeff Dyer, Hal Gregersen, Clayton M. Christensen Practical and provocative, The

Book Club: The Innovator’s DNA: Observing Read More »

Book Club: The Innovator’s DNA: Questioning

Books, Events / By /

Recorded discussion on Jeff Dyer, Hal Gregersen, Clayton M. Christensen’s The Innovator’s DNA chapter 3, recorded on March 28, 2012. Sarah Gray, Ethan Thorman, and Mark Cook join Steve Hogan and Sean Murphy to discuss lessons learned asking questions to foster innovation. Chapter 3: Discovery Skill #2 Questioning The Innovator’s DNA by Jeff Dyer, Hal

Book Club: The Innovator’s DNA: Questioning Read More »

Don’t Practice Veterinary Marketing: Talk to Prospects

Don’t Practice Veterinary Marketing: Talk to Prospects

Customer Development, Lead Generation / By /

My father used to complain that a friend of his would make his doctor practice veterinary medicine.  The doctor would ask him what was wrong and his friend would reply in a non-committal way.  Some entrepreneurs, especially in the early market, seem to prefer veterinary marketing:  running tests and making changes in their application without

Don’t Practice Veterinary Marketing: Talk to Prospects Read More »

New Co-Working Space in Santa Clara: Ground Floor Silicon Valley

First Office / By /

Max Bloom and Peter Bloom–yes they are brothers–have opened a new co-working space in Santa Clara called “Ground Floor Silicon Valley.” The 15,000 square foot facility is located at 2030 Duane Avenue, Santa Clara, CA 95054 It’s an interesting facility that has only been open a few weeks.  The facility  includes about 4,000 square feet

New Co-Working Space in Santa Clara: Ground Floor Silicon Valley Read More »

Scroll to Top