Sean Murphy

Bootstrappers Breakfast® Website Upgraded

The Bootstrappers Breakfast® website has been re-designed so that it’s wider, brighter and now has a banner full of coffee beans across the top–tea drinkers still welcome! Please let us know what you think… …and drop by a breakfast when it’s convenient, there are meetups in Champaign, IL Chicago, IL Minneapolis, MN Mountain View, CA […]

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Q: Is Building The Wrong Product A Waste Of Time?

Building the wrong product is not a waste of time you learn about the market and technical feasibility. Right and wrong are both gray, not black or white. Customer development and technical development typically require a sequence of prototypes that are “less wrong” over time under they become good enough.

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Entrepreneurs Need a Community of Practice Not a Movement

Entrepreneurs need a community of practice to improve their skills, not a movement they can join as a fad. I don’t consider myself a disciple or part of a movement. I consider myself a practitioner. I am a huge fan of Saras Sarasvathy, Clayton Christensen, Peter Drucker, Gary Klein, and Gerald Weinberg.

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Marcelo Rinesi: The Expertise Light Speed Barrier

Marcelo Rinesi writes on the implications of the “expertise light speed barrier” of ten years of focused practice to become an expert. He observes that if “we manage to defeat the ‘expertise light speed barrier’ and find ways to teach and learn much more effective than anything before, it would have an astounding impact on

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Verify Your Market Insights Against A Variety of Information Sources

While we stress the value of serious conversations with prospects and customers there are other sources of market insights on emerging opportunities for your current product or next offering. I have placed them on a spectrum that runs from a macroscopic view based on objective measurements and numbers to a microscopic view that is more

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Enterprise Change Agents Need to Add Process Mining to Their Bag of Tricks

Today many change initiatives (and new software sales almost always involve the key elements of a change initiative) rely on interviews and replicating the results from an existing “manual system.” Process mining tools and techniques will play an important role here.

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Are You Using Cognitive Task Analysis for New Market Exploration?

Review of key elements of Cognitive Task Analysis–Knowledge Elicitation, Analysis, and Knowledge Representation–with applications to market exploration. Are You Using Cognitive Task Analysis for New Market Exploration? I am interested in talking with anyone who is using Cognitive Task Analysis (CTA) or Naturalistic Decision Making (NDM) methods and paradigms to inform their customer interviews. I

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