Startup Stages

Invisible SEO Man

Q: Google Thinks Our Name Is a Typo and Suggests a Competitor

When someone on your team says, “Google Thinks Our Name Is a Typo” you are at a disadvantage. Even worse if it suggests a competitor as the correct spelling it makes it look like you are typosquatting. Unless you have a strong reason for doing so it’s probably not a good idea.

Q: Google Thinks Our Name Is a Typo and Suggests a Competitor Read More »

Q: How Do I Make Sure I Understand The Customer’s Problem and Present a Vision of a Solution?

Customer development–discovery driven sales–requires that you first understand the customer’s problem then present a vision of a solution. If that is acceptable you can proceed to a demonstration that provides technical proof of value.

Q: How Do I Make Sure I Understand The Customer’s Problem and Present a Vision of a Solution? Read More »

Questions to Answer Before You Start Negotiating

Here  are some questions to ask yourself before you start negotiating a complex business relationship: for example a software license, SaaS subscription, or a reseller or OEM relationship. Entire books are written on negotiation, I am trying to highlight some questions that can get overlooked.

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