Trying to take on established competitors using their same business model and value proposition is called “attacking a walled city.” It’s important to understand what your customer is actually paying for and find some way to offer a different value proposition.
Be Wary of Attacking a Walled City Read More »
StartupLJackson was the alter ego of Parker Thompson (@pt) who tweeted insights for entrepreneurs from 2011-2016. Here are my pick for his seven best with some additional commentary.
Seven Best Insights From StartupLJackson on Startups Read More »
A common mistake technical entrepreneurs can make is to focus on what’s easy to build, and enter a market with dozens of competitors without thought to differentiation. Or to hope that by making it “free” they can make money by selling ads.
Q: A Google Search Finds Dozens of Competitors, What Now? Read More »
I have learned the hard way whenever I wish for smarter prospects it means I need to improve my presentation, demo, or proposal: whatever it is that I have offered them that they didn’t understand, or believe, or decide to act on.
If You Need Smarter Prospects, You Need a Better Message Read More »
In 2006 Eben Moglen gave the keynote address at the Plone Conference 2006 that traced the evolution of economies from steel to software to collaboration. Here are some key excerpts with commentary.
Eben Moglen: Steel to Software to Collaboration Read More »
You can only capture a share of the value that you create if you want to create a sustainable business. While you need to assess the likely return on investment from your efforts and your probability of success, you also need to look at any deal from the other side of the table. It’s as
Q: How Can I Maximize ROI and Minimize Risk? Read More »
Each interaction with a business prospect or a customer has to promise an exchange of value: their time or money for at least the strong possibility of benefit. Many of the startup fantasy camp customer development training models neglect this and teach beginning entrepreneurs to rely on the kindness of strangers. This may work in
Q: How Do We Get A Business Prospect To Talk To Us? Read More »
You may have been the smartest person in the room for a long time, but getting into a room with a customer changes that because a key knowledge domain of interest is the customer’s situation and needs. Here are some suggestions for how to keep learning instead of acting like the smartest person in the
When You Are No Longer The Smartest Person In The Room Read More »
A recent question from an office hours session on how to handle a prospect asking you to critique a competitor when both of you have new offerings in a new application area.
Q: How To Critique a Competitor? Read More »
We are offering our “Getting More Customers” workshop 9:00am-1:30pm on Sat-Apr-23-16. Spend a morning working on your business with a mix of lecture, discussion with peer entrepreneurs, and reflection and writing. You will leave with a plan for getting the phone to ring and your inbox to fill with inquiries.
Getting More Customers Workshop April 23, 2016 Read More »
Getting better at customer discovery conversations requires preparation, practice, note taking, and follow-up. It can also be tremendously helpful if you can arrange for a partner who can observe, contribute, take notes, and de-brief with you. Even if you are a solo entrepreneur “trade interviews” with another entrepreneur: agree to help them with one of their
Getting Better at Customer Discovery Conversations Read More »
One of the most common questions I hear in conversations with entrepreneurs at a Bootstrapper Breakfasts, in Office Hours calls, or with clients–and not infrequently from myself when comparing notes with peers–is, “Am I making a fool of myself?” Here are some questions you can use to clarify your situation when you are starting to feel like a
Am I Making A Fool Of Myself? Read More »
As entrepreneurs we need to pay attention to the details that matter but to achieve even modest growth or scaling we also need to use delegation. We need to allow other team members to contribute their own strengths, experiences, and insights to the project at hand.
Delegation Needed For Growth Read More »
There are no undefended markets. Established markets are characterized by entrenched competitors who have strong brand identify and deep customer relationships. Although Bill Hewlett always strove to “attack the undefended hill,” the reality is that any market worth having is at least lightly defended by the status quo of current alternatives. When scouting a new
Customer Development: Scouting A New Market Read More »
An entrepreneur who succumbs to the illusion of progress does a startup more self-inflicted damage than almost anything else. Working on the wrong things squanders effort and irreplaceable time without gaining the learning needed for the actual efforts required.
The Illusion of Progress Read More »
Technology markets look like a game of rock paper scissors. Startups have to find an effective counter to a competitor’s offering not just a slightly better version. Their pebble cannot beat the incumbent’s rock, they have to use paper (and scissors is a really bad idea).
Rock Paper Scissors Read More »
In your early customer discovery conversations to assess demand for a new offering a wide range of customer needs and symptoms can trigger a leap to a solution, which just happens to be yours. Guard against this by probing to understand the root problem–have at least three questions that allow you to dig out the
How To Test Your Leap To A Solution Read More »
SKMurphy December 2015 Newsletter This blog post summarizes our December newsletter, you can subscribe to the monthly SKMurphy newsletter using the form at the right Retrospectives, Post Mortems, and After Action Reviews The end of year is always a good time to look back and assess what you have accomplished and what you have learned doing
Newsletter: Retrospectives, Post Mortems, and After Action Reviews Read More »
Scott Robertson had a great post up last month on how to make content marketing work: be relevant, be different, be real, be useful, and be consistent. Here are some excerpts along with additional thoughts and commentary.
Scott Robertson Offers Five Tips on Content Marketing Read More »
LinkedIn allows you to post a professional profile and accept professional recommendations, and perform searches of the professional profiles of others you are considering doing business with. But with groups and posts it aspires to host content and be your first stop every morning. The risk is that it can become a time sink.
Don’t Let LinkedIn Become a Time Sink Read More »
