Startup Stages

Q: Help! I Can Only Find Laggards in My Target Customer Segment

Entrepreneurs are often quick to characterize prospects who don’t see the benefits of their new shiny technology as laggards. Sometimes that’s the case, but often the product presentation does not present benefits that are either relevant or compelling. Laggards get a lot of bad press in the startup community, but their reasons not to change […]

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SKMurphy logo

SKMurphy Support Letter for Kinetic River SBIR

SKMurphy Support Letter for Kinetic River SBIR Wed-Sep-5-2018         I am writing to support the Kinetic River Phase II SBIR on a novel flow cytometry instrument. Since 2003 I have worked at SKMurphy, Inc. as a business development consultant for dozens of early stage technology startups. I have been an advisor to

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Getting More Customers

Derek Sivers: How to Start a Movement

In February 2010 Derek Sivers gave a great talk on “How to Start a Movement” that offered some important tips for leaders and but offered the surprising conclusion that concluded that the most important and underappreciated key to a successful movement was the follower’s courage to follow and ability to show others how to follow.

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Bootstrappers Breakfast

What to Expect at a Bootstrappers Breakfast

A Bootstrappers Breakfast is “counter-cultural” to the VC ecosystem focus at many events for entrepreneurs in Silicon Valley. Here are seven ways that we take a very different approach to facilitating events for entrepreneurs compared to most others in Silicon Valley.

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