Improve Your Sales Pitch
Peter Cohan’s Great Demo! methodology will help you improve your sales pitch. It helps you put the bottom line up front.
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Workshop
Getting More Customers Workshop on March 25, 2014
Let’s face it, finding customers can be quite a challenge. In this interactive workshop, we will cover a variety of proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next 90 days. Speaking – small
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Peter Cohan: Differentiating Your Offers Starts With The First Contact
Another excerpt from Peter Cohan’s very insightful new article “Stunningly Awful vs. Truly Terrific Competitive Differentiation – What, When, and How” From the customers’ perspective vendors are “differentiating”, positively or negatively, with every contact, every meeting, and every deliverable. Let’s explore possible negative differentiation first. How do you feel about: Vendors that cold call you – repeatedly?
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What is Under Your Control in an MVP
What is Under Your Control in an MVP? Your target customer, the problem you solve for them, and what capabilities you offer to help them.
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Peter Cohan: Discovery Conversations Enable Effective Product Differentiation
Peter Cohan has a very insightful new article out, “Stunningly Awful vs. Truly Terrific Competitive Differentiation – What, When, and How“, that outlines how to use discovery conversations to enable effective product differentiation. What follows are some excerpts with additional commentary but the entire article is worth reading.
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Don’t Miss “Capturing Intellectual Property” Silicon Valley Workshop Oct-19-2013
Register for “How to Invent” for free Udemy course at http://www.udemy.com/how-to-invent/ “How To Invent” is a step-by-step guide for non-inventors to start inventing. It is organized as screencast lectures, practice sessions, and quizzes. It offers process for capturing on paper key ideas in your head that you want to document as intellectual property and possibly
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Validating Your MVP For B2B Startups at SF Lean Startup Circle Tue-Jun-4
We have been invited back the SF Lean Startup Circle to present our “Validating Your MVP and Value Proposition for B2B Startups” workshop on June 4, starting 5:30pm. This interactive workshop will address: How a B2B startup should think about message, MVP, and launch. Understand who buys your product and how they calculate its value and
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Get Out of Your Batcave: Customer Development for Lean Startups
Join us on Tuesday, May 7, 2013 for a new class “Get Out Of Your Batcave: Customer Development for Lean Startups” from 6:30 PM to 8:00 PM at Education @ PARISOMA in San Francisco, CA. You’ll learn how to: Establish “ground truth” in an early market Use an MVP (minimum viable product) to explore the
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Validating Your MVP & Value Proposition at Lean Startup Circle SF Apr-2
Join us in San Francisco for an interactive workshop “Validating your MVP & Value Proposition.” We will cover a variety of proven techniques for validating your MVP & value proposition for B2B startups. When: 5:30-8:30 PM Tue-Apr-2-2013 Where: 1355 Market, Suite 488, San Francisco Cost: $60 This interactive workshop will provide: Systematic approach to validating your
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Adrian Perez on Great Demo Workshop
Here is a brief testimonial from Adrian Perez (@adrian_perez) after he attended our Great Demo workshop in September of 2010. Create and Deliver Surprisingly Compelling Software Demonstrations “Do The Last Thing First” — the recipe for a Great Demo! When: Tuesday, April 12, 2010 8 am to 5 pm Where: Moorpark Hotel, 4241 Moorpark Ave,
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Speed Dating for Co-founders Signup
Thank you for your interest in our events. We are happy to keep you posted of upcoming events. Here is our privacy policy; we do not sell contact information. * Email * First Name * Last Name * Phone * What industry best describes your primary work? * Title * I am looking for a
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Financial Modeling for Startups on September 24, 2008
SOLD OUT — NO WALK-IN ACCEPTED Getting a handle on your financial roadmap is a key element of any startup’s success. A solid financial model will help you: i) gain insight into your business; ii) set a common direction for management; and iii) secure angel or venture capital investment. Wed Sept. 24 11:30-1:30pm Plug &
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Getting More Customers on April 18, 2008
Getting More Customers – Proven Techniques for Growing your Business We will cover a variety of proven marketing techniques for growing your business: attendees will select two or three that fit their style and develop a plan to implement them in their business in the next 90 days. As a part of your workshop registration,
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Engineering Your Sales Process on October 14, 2008
Engineering Your Sales Process on October 14, 2008 Tues, Oct 14, 2008 9:30 AM – 1:00 PM Fortis General Counsel, One Lagoon Dr Suite 100 Redwood Shores CA 94065 Register : sold out Building a repeatable sales process is key to a sustainable business, understanding how to scale your sales process is key to revenue
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Great Demo on September 13, 2008
Create and Deliver Surprisingly Compelling Software Demonstrations “Do The Last Thing First” — the recipe for a Great Demo! When: Saturday Sept 13, 2008, 8:15 am – 1:00 pm Where: Moorpark Hotel, 4241 Moorpark Ave, San Jose CA 95129 Register Here This is an interactive workshop with Peter Cohan geared especially for startup entrepreneur. Bring
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Great Demo Slides
Thank you for attending the Great Demo workshop. Here is a full copy of the presentation: GreatDemoFull080308.zip [Zipped PowerPoint]
Cohan’s Advanced Topics Workshop on March 8, 2008
Create and Deliver Surprisingly Compelling Software Demonstrations “Do The Last Thing First” — the recipe for a Great Demo! In response to requests for assistance on demo delivery we have added an afternoon session to our March 8 Great Demos workshop. If this is your first exposure to the Great Demo come for the morning
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Idea to Revenue Workshop on Jan-19-08 is Sold Out
The Idea to Revenue Workshop scheduled for January 19 is now sold out and no walk-ins will be accepted. We had added this in December in response to the overflow demand for the December 6 one and are now considering adding a third. Please contact us and let us know if you are interested or
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Idea to Revenue on January 19, 2008
This event is Sold Out, No Walk-Ins accepted. Please sign up for waitlist we will be offering it again in 2008. Invest four hours now to save months later finding a path to revenue: most software startups fail after they have working functionality but before they find their market. You will leave this workshop with
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Idea to Revenue on December 6, 2007
This event is now SOLD OUT and no walk-ins will be accepted; we are offering it again on Saturday January 19 at the Moorpark Hotel in San Jose. Invest four hours now to save months later finding a path to revenue: most software startups fail after they have working functionality but before they find their
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