Newsletter: Crafting and Testing Your Value Hypothesis

Written by Sean Murphy. Posted in skmurphy

Your value hypothesis is your best theory for why customers will pay for your product or service in preference to the status quo or other alternatives available to them. One of the key challenges entrepreneurs face in launching a new offering is understanding the value it offers a target customer in addressing a need or solving a problem. Our February 2017 newsletter explores the challenges of crafting and testing your value hypothesis.

Quotes for Entrepreneurs–January 2017

Written by Sean Murphy. Posted in skmurphy

I collect quotes for entrepreneurs from a variety of sources and tweet them on @skmurphy about once a day where you can get them hot off the mojo wire. At the end of each month I curate them in a blog post that adds commentary and may contain a longer passage from the same source for context. Please enter your E-mail address if you would like new blog posts sent to you.


Transcript From Elena Krasnoperova’s Learning Hacks for Bootstrappers

Written by Sean Murphy. Posted in Founder Story, skmurphy

The following is an edited transcript of Elena Krasnoperova‘s “Learning Hacks for Bootstrappers” briefing at the Bootstrapper Breakfast on Fri-Dec-2-2016. She had a “cheat sheet” she handed out that is interleaved here in her remarks. We have added hyperlinks where they help to clarify or elaborate on her remarks. 

Getting More Customers Workshop on Saturday Feb 11, 2017

Written by Theresa Shafer. Posted in Events, Lead Generation, Silicon Valley, tshafer, Workshop

Getting More Customers workshopLet’s face it, finding customers can be quite a challenge. In this interactive workshop, we will cover a variety of proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next 90 days.

Quotes For Entrepreneurs December 2016

Written by Sean Murphy. Posted in Quotes, skmurphy

A collection of quotes of interest and use to entrepreneurs: these quotes for entrepreneurs were identified in December 2016. You can follow @skmurphy to get these quotes for entrepreneurs hot off the mojo wire or wait until they are collected in a blog post at the end of each month. Enter your E-mail address if you would like have new blog posts sent to you.

Questions to Answer Before You Start Negotiating

Written by Sean Murphy. Posted in 2 Open for Business Stage, 3 Early Customer Stage, Rules of Thumb, Sales, skmurphy

Here  are some questions to ask yourself before you start negotiating a complex business relationship: for example a software license, SaaS subscription, or a reseller or OEM relationship. Entire books are written on negotiation, I am trying to highlight some questions that can get overlooked.

Elena Krasnoperova on “Learning Hacks for Bootstrappers” Fri-Dec-2

Written by Sean Murphy. Posted in Events, skmurphy

BB_logo(r)Elena Krasnoperova has been a regular attendee at the Silicon Valley Bootstrappers Breakfasts® for more than three years and I was delighted when she accepted my invitation to be a featured attendee and talk about her entrepreneurial journey.  She plans to share some heuristics for learning faster than your competition and immediately applying your knowledge in ways that further improve your startup’s performance.  Elena’s briefing will build on her experiences getting two PhD’s (the first is in Psychology from Stanford and was earned several years ago; she jokes that the second is much more recent: it’s in Entrepreneurship from the School of Hard Knocks), working as an executive at several high technology firms, and bootstrapping two startups in the “family tech” space: SimplyCircle and Calroo,

Elena Krasnoperova on “Learning Hacks for Bootstrappers”

Bootstrappers don’t have the financial resources or staff to established or venture-backed firms. A solo entrepreneur or a small founding team has no choice but to be generalists, a “Jack–or Jane–of All Trades.” Bootstrappers must learn quickly–at least enough to be dangerous–and immediately apply it to challenges facing their startup.

In this briefing, Elena Kransoperova will discuss “learning hacks” for bootstrappers. She will suggest ways to make time for learning when there is always something urgent you need to do. She will introduce her AAA (Acquire, Absorb, Apply) learning framework and offer learning hacks for each stage.  She gave me a brief preview of coming attractions:

  • Why is it important to be constantly learning – why it matters for your company, and for you personally
  • The different learning styles – what’s yours? (as you know, I have a Stanford Ph.D. in Psychology, so I know a bit about this :-)
  • My personal AAA framework for learning
    • Acquire – how to acquire new knowledge / skills
    • Absorb – how to internalize / process new knowledge / skills
    • Apply – how to apply what you learn to your company
  • “Gotchas” to avoid as you become a lean, mean learning machine

Elena KrasnoperovaAbout the Presenter

Elena Krasnoperova is a former executive at eBay, PayPal, Zong and oDesk, the founder of two bootstrapped companies in the “family tech” space: SimplyCircle and Calroo, and a Limited Partner at 500 Startups. She started her career at the Boston Consulting Group after earning a Ph.D. in Psychology from Stanford University. Elena is a lifelong learner of all things business and entrepreneurship and is passionate about helping parents be better parents. SimplyCircle.com is an online parent communication portal that helps schools, classrooms, and PTAs increase family engagement. Calroo is a new mobile app for busy families that combines a shared family calendar, to-do list, and messaging.

When, Where, and How to Register

Update Fri-Dec-2: Elena Gave a Great Briefing

We had a lively conversation this morning and Elena graciously agreed to let us post her handout on the Bootstrapper Breakfast blog; see “Elena Krasnoperova’s Seven Learning Hacks for Bootstrappers.

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