Bootstrapper Breakfast: Real Recognizes Real

Written by Sean Murphy. Posted in Events, skmurphy

I had a great conversation with a first timer after today’s Bootstrapper Breakfast in Sunnyvale. He was a serious entrepreneur who had been bootstrapping for two years and he said, “Real recognizes real, this is the first entrepreneur Meetup I’ve been to where I have been able to talk about my challenges and get practical advice. Also, the other entrepreneurs weren’t just pitching, they were trying to help.”

5 Ways To Start Customer Discovery Interviews

Written by Sean Murphy. Posted in 1 Idea Stage, 2 Open for Business Stage, 3 Early Customer Stage, Customer Development, skmurphy, Workshop

Customer discovery interviews are essential to testing key B2B product hypotheses and understanding your target customers’ needs. Broadly there are five ways that you can reach out to potential customers to have a discovery conversation. All of them assume that you have a clear picture of who your target is and a few key questions that they will be willing and able to answer that will indicate they have a problem or need your solution may address.

Connect With Your Purpose

Written by Sean Murphy. Posted in skmurphy

Bud Caddell (blog “What Consumes Me“) is someone I have been following for a while. He started a new consulting company and I thought I would reach out to see if there were partnership opportunities. He is in his 30’s but suddenly feeling his mortality–see “The Merchant of Death is Dead“–so his applicaton process asked you to write an obit as a way to connect with your purpose.

Kin Hubbard on a Family Reunion at Christmas

Written by Sean Murphy. Posted in skmurphy

The following is excerpted from the December section of Abe Martin’s Almanack for 1908 by Kin Hubbard. Hubbard tells a story of a family reunion at Christmas–that must be at least partly autobiographical–from the point of view of a young man who has been estranged from his family returning home with his new wife. Like much of Hubbard’s writing each word is carefully chosen and much communicated by detailed observations–and things that are left unsaid.

Ultimately it’s the story of a happy family: I hope your Christmas Day has been as happy.

OCT Offers Insights That Used To Require an Autopsy

Written by Sean Murphy. Posted in 3 Early Customer Stage, skmurphy

Christoph Guetter suggests in “The eye is a window to the brain; but who’s looking?” that the micron scale resolution of optical coherence tomography (OCT) for in vivo cross-sectional imaging of the human retina may allow earlier and more accurate diagnoses of several common neurodegenerative disorders: Multiple Sclerosis (MS), Alzheimer’s disease, Parkinson’s disease, and amyotrophic lateral sclerosis (ALS).

Freedom

Written by Sean Murphy. Posted in Rules of Thumb, skmurphy

The desire for economic freedom and autonomy drives many entrepreneurs. Bootstrappers would rather work for customers than investors, choosing the discipline of the competitive marketplace over the wisdom and caprice of the boardroom.

“Life is too short to work at a job you hate,
but everyone has to do something someone else is willing to pay them for.”
Sid Emmert

Movies to Renew Your Sense of Wonder

Written by Sean Murphy. Posted in 1 Idea Stage, skmurphy

I caught Interstellar  over the weekend and was mesmerized for the entire three hour runtime. Coop the astronaut/farmer falls goes exploring and falls down a series of rabbit holes that take him far from home. It’s a movie that celebrates exploration and continually triggered my sense of wonder if only because none of the protagonists are fearless action heroes but all too human in their desires to return home safely and be re-united with families and loved ones.  I don’t want to say too much about the plot not because of all of the twists and turns but I think the movie is best appreciated by not knowing how it’s going to turn out.

Customer Interviews: How To Organize Findings

Written by Sean Murphy. Posted in Audio, skmurphy

I sat down with Bruce La Fetra of La Fetra Consulting for a conversation on customer interviews. We compared notes on qualitative conversations versus quantitative surveys and exchanged tips and tricks. Bruce presented some great insights on how to organize findings and how to take best advantage of insights gleaned from interviews.

What follows is an edited transcript with some hyperlinks for clarity.

Preventing & Managing Challenging Customer Situations

Written by Sean Murphy. Posted in Consulting Business, skmurphy

Here are my notes from tonight’s Professional and Technical Consultants Association (PATCA) meeting on “Handling Difficult Client Scenarios in an Agile and Effective Manner.” It was a candid discussion among primarily experienced consultants about real situations that were challenging–and frequently painful. Several good suggestions for preventing and managing challenging customer situations:

Managing Sales People

Written by Sean Murphy. Posted in Sales, skmurphy

Q: I work at a SaaS company in the services team, we often  team often finds that customers mistakenly believe that:

  1. Certain features are included in the product package they bought.
  2. Certain services projects are included in the services package they bought.

What are some ways to prevent this from happening?

Managing sales people is straightforward: you get what you reward.

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