Sean Murphy

Sketching The Likeness Of An Imaginary Business

Startups originate in the mind of an entrepreneur, often as the result of observing something that seems odd, or is the result of juxtaposing two or three seeming unrelated or even incongruous ideas. The first challenge the entrepreneur faces turn his insight into something others can critique and improve upon: to show them sketches of […]

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Don’t Practice Veterinary Marketing: Talk to Prospects

My father used to complain that a friend of his would make his doctor practice veterinary medicine.  The doctor would ask him what was wrong and his friend would reply in a non-committal way.  Some entrepreneurs, especially in the early market, seem to prefer veterinary marketing:  running tests and making changes in their application without

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New Co-Working Space in Santa Clara: Ground Floor Silicon Valley

Max Bloom and Peter Bloom–yes they are brothers–have opened a new co-working space in Santa Clara called “Ground Floor Silicon Valley.” The 15,000 square foot facility is located at 2030 Duane Avenue, Santa Clara, CA 95054 It’s an interesting facility that has only been open a few weeks.  The facility  includes about 4,000 square feet

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Customer Development Is Not Just For Startups

We have Fortune 500 clients who are launching new products and who want to take advantage of customer development methodologies (or have come to the conclusion that they need a framework to revisit assumptions that are not working). There are broadly two types of situations where a large company is launching  a new product: It’s

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