Sean Murphy

How To Determine Your Competition During Customer Discovery

Want a simple way to determine your competition during customer discovery:  consider what your prospects would have to give up to buy and use your product or service.  The time and money you want prospects to spend on your offering have to come from somewhere:  prospects will normally  choose to take it from what they

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Webinar: Practical Insights From “Back of The Napkin” May 11

Webinar: Practical Insights From “Back of The Napkin” May 11 Whether it’s in a conversation with your team, with prospects, partners, or customers, the ability to sketch and to encourage them to collaborate on a sketch of the issue that you are discussion can be very helpful. It can be on a white board in

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