Last week I attended Marketing Strategies in a Down Economy by Steve Moore. Steve stressed the importance of why you are different than your competition. One key differential can just be the reason why you started your business: what is the passion you bring to this business? Following that meeting, I updated our website home […]
Why Did You Start Your Business? Read More »
I am always surprised by how many basic mistakes CEOs make when giving demos. Learn to avoid them at Cohan’s Great Demo workshop. Starting the demo with your company history … who cares? Too many bullets on one slide. See Guy Kawasaki’s 10/20/30 Rule of Powerpoint “Why I should care about your product” is left
5 Mistakes CEOs Make In Demos Read More »
We’ve recently expanded the website to add a Startup Stages area that organizes the content based five distinct stages of evolution for a startup. It’s designed to offer you a perspective on content that’s directly relevant to your needs based on the logical next steps to build on what you have achieved. It’s an effort
Welcome Your Feedback on New Startup Stages Section Read More »
One of the strategies we cover in our Getting More Customers workshops is blogging. Below is a 90-plan developed by a workshop attendee last year, anonymized and presented with permission. Actual implementation took more than 90 days but he has been blogging for a little less than a year and has 60 blog posts that
90-day Plan for Blogging from “Getting More Customers” Workshop Read More »
SOLD OUT — NO WALK-IN ACCEPTED Getting a handle on your financial roadmap is a key element of any startup’s success. A solid financial model will help you: i) gain insight into your business; ii) set a common direction for management; and iii) secure angel or venture capital investment. Wed Sept. 24 11:30-1:30pm Plug &
Financial Modeling for Startups on September 24, 2008 Read More »
Getting More Customers (a Do-It-Yourself marketing and self-promotion workshop) leads SKMurphy’s fall workshop schedule. SKMurphy workshop combine lecture, written exercises, and interaction with a roomful of entrepreneurs. We guide you through your one-page plan and provide time dedicated to your business. You leave with a one-page action plan that’s based on sound principles, reflection, and
DIY Marketing Leads Fall Workshop Schedule Read More »
Consulting is a referral-driven business. Here are four things you can do today to build referrals.
What Can I Do to Build Referrals? Read More »
Getting More Customers – Proven Techniques for Growing your Business We will cover a variety of proven marketing techniques for growing your business: attendees will select two or three that fit their style and develop a plan to implement them in their business in the next 90 days. As a part of your workshop registration,
Getting More Customers on April 18, 2008 Read More »
Tues, Oct 14, 2008 9:30 AM – 1:00 PM Fortis General Counsel, One Lagoon Dr Suite 100 Redwood Shores CA 94065 Register : https://www.123signup.com/register?id=tpzdb Building a repeatable sales process is key to a sustainable business, understanding how to scale your sales process is key to revenue growth. Learn how to synchronize your sales process with
Engineering Your Sales Process on October 14, 2008 Read More »
Here are our answers to some frequently asked questions about advisory boards, our focus is more on bootstrapping startups so the answers are from that perspective.
Common Questions about Advisory Boards Read More »
Create and Deliver Surprisingly Compelling Software Demonstrations “Do The Last Thing First” — the recipe for a Great Demo! When: Saturday Sept 13, 2008, 8:15 am – 1:00 pm Where: Moorpark Hotel, 4241 Moorpark Ave, San Jose CA 95129 Register Here This is an interactive workshop with Peter Cohan geared especially for startup entrepreneur. Bring
Great Demo on September 13, 2008 Read More »
For Silicon Valley our favorite location to meet clients is American Executive Center. Depending on the requirements for the meeting we use a number of places outlined at meeting locations. Full Calendar is another great source for meeting venues. It’s a great list and far more encompassing than ours. Enter “venues” in the search form.
Need a Conference Room? Read More »
Act like a doctor not a traditional high-pressure salesperson. Diagnose before you prescribe and always act with integrity.
You are a Doctor not a Salesperson Read More »
If you missed us at SDWest last week, here are pointers to firms and organizations we had in the Startup Resource Center. Brighter Naming name your company, product, or service Fortis General Counsel is a law firm comfortable with bootstrappers Action Patents Pete Tormey registered patent agent (see interview) Boitano Sargent, and Lilly accounting firm
SKMurphy’s Startup Resource Center at SDWest 2008 Read More »
Thank you for attending the Great Demo workshop. Here is a full copy of the presentation: GreatDemoFull080308.zip [Zipped PowerPoint]
SKMurphy will host Peter Cohan’s Great Demo workshop on Saturday March 8 in San Jose. “SKMurphy’s partnership with the Second Derivative has allowed entrepreneurs at smaller firms access to the same world class sales training normally only available to Fortune 1000 companies. In the class my team developed a presentation that allowed us to explain
SKMurphy Hosts Great Demo! Seminar for Entrepreneurs Read More »
Here are 10 common reasons to issue a press release. Announce a strategic partnership or alliance Issuing a statement on a hot issue New client acquisition Holding a seminar or workshop Availability of white paper or article Company revenue, sales, or profit Announce new member of board of directors or board of advisors invitation for
10 Reasons to Write a Press Release Read More »
Feb. 11, 2008 – Mountain View, CA USA: John McKenna has joined the Advisory Board of Semifore, As an advisor, Mr. McKenna will provide Semifore with strategic insight into the SOC semiconductor industry and provide direction for the company’s register address map platform. For more information, visit www.semifore.com. Mr. McKenna has worked in a variety
Semiconductor Executive Joins Semifore’s Advisory Board Read More »
Create and Deliver Surprisingly Compelling Software Demonstrations “Do The Last Thing First” — the recipe for a Great Demo! In response to requests for assistance on demo delivery we have added an afternoon session to our March 8 Great Demos workshop. If this is your first exposure to the Great Demo come for the morning
Cohan’s Advanced Topics Workshop on March 8, 2008 Read More »
SKMurphy, Inc., the Silicon Valley leader in customer development for serious bootstrapping entrepreneurs, will host Peter Cohan‘s Great Demo workshop on Saturday March 8. Cohan coached the latest winner of the DEMO Conference in Fall 2007: Phreesia improves the patient experience in medical office waiting rooms by automating patient check-in, generating comprehensive documentation, and allows
DEMOgod Winner Phreesia Praises Peter Cohan Training Read More »
