Our May 2017 Newsletter features four articles on new market exploration, one of the most difficult customer development challenges that entrepreneurs face. It requires strong interview, observation, and sense making skills.
Newsletter May 2017: New Market Exploration Read More »
It’s time to update your goals based on results to date. 2017 is now well underway and some goals you set for Q1 may need to be revisited and perhaps dropped or rescheduled for this quarter. Here is what happened in Q1 and what we have planned for Q2.
Newsletter April 2017: Update Your Goals Based On Results Read More »
If you are a startup founder you are very likely spending an hour or two a day reading and writing email. Some days it may seem that you spend most of your time responding to emails from prospects, customers, partners, cofounders, service providers, and spammers.
Newsletter: Email Productivity Read More »
Your value hypothesis is your best theory for why customers will pay for your product or service in preference to the status quo or other alternatives available to them. One of the key challenges entrepreneurs face in launching a new offering is understanding the value it offers a target customer in addressing a need or
Newsletter: Crafting and Testing Your Value Hypothesis Read More »
We are mixing it up in 2017 with our email newsletter: we are going back to a monthly publication schedule but will dedicate one issue a quarter to a roundup of events and activities we have planned for the coming months and some key milestones our clients have achieved.
Newsletter January 2017: What We Are Up To Read More »
SKMurphy December 2015 Newsletter This blog post summarizes our December newsletter, you can subscribe to the monthly SKMurphy newsletter using the form at the right Retrospectives, Post Mortems, and After Action Reviews The end of year is always a good time to look back and assess what you have accomplished and what you have learned doing
Newsletter: Retrospectives, Post Mortems, and After Action Reviews Read More »
Our November 2015 newsletter highlights referrals, which we define as an introduction inspired by your ability to help the prospect with a problem or need.
Newsletter: Referrals / Thanksgiving Read More »
SKMurphy September 2015 Newsletter This blog post summarizes our September newsletter, you can subscribe to the monthly SKMurphy newsletter using the form at the right When and How to Seek Investment This month’s issue addresses when and how to make the transition from bootstrapping to seek investment. I am not against looking for investment when
Newsletter: When and How to Seek Investment Read More »
SKMurphy August 2015 Newsletter This blog post summarizes our August newsletter, “Strategies for a Winning Sales Presentation.” You can subscribe to the monthly SKMurphy newsletter using the form at the right Strategies for a Winning Sales Presentation We’ve all seen it–people listening to a sales presentation, eyes glazed over and their minds wandering anywhere but on
Newsletter: Strategies for a Winning Sales Presentation Read More »
SKMurphy July 2015 Newsletter This blog post summarizes our July newsletter, “Collaborating to Build Better Companies and Teams.” You can subscribe to the monthly SKMurphy newsletter using the form at the right Collaborating to Build Better Companies and Teams Our focus this month is on collaboration and teamwork. We focus not only on what’s needed to
Newsletter: Collaborating to Build Better Companies & Teams Read More »
