How To Run Experiments That Improve Your Business – On-Line Book Club June 20

Tomorrow, we complete our coverage of “The Innovator’s DNA”. We have a great panel who will share their tips and lessons learned running experiments that improved their products and business models. Michael Fern, CEO of Intigi, Inc. Edith Harbaugh, Product Manager at Tripit, Inc. Steve Hogan, Managing Partner at Tech-Rx, Inc. Sean Murphy, CEO at

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Great Demo! Demonstration Effectiveness Workshop

OVERALL OBJECTIVES Establish a framework, including skills and processes, to create and deliver improved software demonstrations to increase success in the sales and deployment of your organization’s offerings. Sub-objectives: Improve demonstration quality and effectiveness, by implementing a standard process and tools for demonstrations. Establish and communicate clear objectives for each demo. Increase probability of success

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Marcelo Rinesi: The Expertise Light Speed Barrier

Marcelo Rinesi writes on the implications of the “expertise light speed barrier” of ten years of focused practice to become an expert. He observes that if “we manage to defeat the ‘expertise light speed barrier’ and find ways to teach and learn much more effective than anything before, it would have an astounding impact on

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Verify Your Market Insights Against A Variety of Information Sources

While we stress the value of serious conversations with prospects and customers there are other sources of market insights on emerging opportunities for your current product or next offering. I have placed them on a spectrum that runs from a macroscopic view based on objective measurements and numbers to a microscopic view that is more

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Enterprise Change Agents Need to Add Process Mining to Their Bag of Tricks

Today many change initiatives (and new software sales almost always involve the key elements of a change initiative) rely on interviews and replicating the results from an existing “manual system.” Processes mining tools and techniques will play an important role here.

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Are You Using Cognitive Task Analysis for New Market Exploration?

Review of key elements of Cognitive Task Analysis–Knowledge Elicitation, Analysis, and Knowledge Representation–with applications to market exploration. Are You Using Cognitive Task Analysis for New Market Exploration? I am interested in talking with anyone who is using Cognitive Task Analysis (CTA) or Naturalistic Decision Making (NDM) methods and paradigms to inform their customer interviews. I

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Your Prospects and Your Customers are Real People

Your Prospects and Your Customers are Real People I’m hardly the first person to complain about the word “user” to describe people who do stuff with software…People don’t think of themselves as “users” and in all other contexts the word “user” is not generally positive and certainly not evocative of the kind of intimate, day-to-day

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David Foster Wallace: The Only Choice We Get is What to Worship

What follows are excerpts from a commencement speech given by David Foster Wallace to the 2005 graduating class at Kenyon College. I thought they were an appropriate antidote to a model for entrepreneurial motivation that aspires to make enough money to do whatever you want. Wallace outlines some of the risks in failing to align

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Jim Manzi: Focus on Delivering Value to Customers at a Foreseeable Profit.

Jim Manzi, founder of Lotus and Applied Predictive Technologies, advises entrepreneurs to “Focus on delivering value to customers at a foreseeable profit” in “How to Succeed in Business by Really, Really Trying.” How to Succeed in Business by Really, Really Trying. It’s a great article and also on the limits of advice to entrepreneurs, in particular autobiographies

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