Making Tea

Written by Sean Murphy. Posted in checklist, Rules of Thumb, skmurphy

In the last decade I have switched to drinking tea from coffee. I came across a neat process description for making tea by George Orwell in “A Nice Cup Of Tea” that mirrored what I do–except for adding milk or cream to my tea. I was struck by how often we think we have come up with an approach that we believe is rare or unique and discover a similar approach described that’s decades or centuries old.

Esther Derby’s Six Rules for Change

Written by Sean Murphy. Posted in Rules of Thumb, Sales, skmurphy

Esther Derby (@estherderby) presented “Six Rules for Change” at LeanWX NYC 2015 “The Design of Purposeful Work”

  1. Congruence.
  2. Honor what is valuable about the past and what is working now.
  3. Assess the current situation and system.
  4. Ascertain who is trusted and who people turn to for advice, and weave them into your network.
  5. Guide the change. Consider where global principles apply, and what can evolve locally.
  6. Design experiments in collaboration with people who are involved in the change.

These same rules are essential to making a complex sale. What follows are my notes on her talk.

Client News: Bring on the Leads

Written by Theresa Shafer. Posted in Clients in the News, Lead Generation, Rules of Thumb, tshafer

Intl Contact LogoPress Release Leads to Local Coverage

International Contact, Inc., a leader in media translation and localization, announced the appointment of Ron Fredericks to the role of chief technology officer in a recent press release. It was picked up by San Francisco Business Journal and resulted in print coverage in their “People on the Move” section. While International Contact is a global company with large multi-national clients, they believe that the local touch is important to maintain their outstanding personalized services.

3d Printing IP Issues

Written by Max Murphy. Posted in 3D Model, Legal Issues, Rules of Thumb

One good way to make predictions about the future of a new technology is to examine the paths that similar technologies have taken historically and use them to draw likely trajectories. As Mark Twain observed, “History may not repeat itself but it does rhyme.” New technologies solve existing problems in in new ways, obsoleting existing solutions for the same needs. Despite some of the sensationalism a closer examination of intellectual property challenges faced by earlier technologies shows that they rhyme with 3D printing IP issues. These challenges offer a roadmap for the likely evolution of 3D printing–and related technologies like 3D scanning and 3D modeling.

Your First Dozen Enterprise Customers

Written by Sean Murphy. Posted in 3 Early Customer Stage, 4 Finding your Niche, Customer Development, Demos, Lead Generation, Rules of Thumb, Sales, skmurphy

traction-bookMy interview with Gabriel Weinberg was originally published Sep-8-2010. He was doing research for what became his fantastic book Traction. We talked for the better part of an hour and a half and I can remember he kept returning in different ways to what was needed to close your first dozen enterprise customers.

A Clear Eyed View Of The Way Forward

Written by Sean Murphy. Posted in Rules of Thumb

It’s often hard to see your way forward. When there are many courses of action open to you whose possible outcomes are hard to predict you can remain paralyzed by analysis. I often find myself dithering past the point where picking any reasonable option and proceeding is far better than continuing to analyze my choices.

I frequently long for a clear eyed view of the way forward. Sometimes the path becomes clear when a situation echoes with prior experience or I see a pattern match to a prior success (or failure). Other times clarity flows from recognizing that there is only one option left: the “best bad plan.” The trick is to act immediately so as not to foreclose your only remaining potentially viable option.

When Exploring, Keep a Log

Written by Sean Murphy. Posted in Rules of Thumb, skmurphy

In new situations, keep a journal of your experiences.  This helps you organize your thoughts and remember observations clearly. When exploring, keep a log. This strategy is useful if you are starting a new job, a new project, forming a startup or launching a new product in an unfamiliar market.

Your Startup Never Gets Any Easier

Written by Sean Murphy. Posted in 2 Open for Business Stage, Rules of Thumb, skmurphy

When I first went to work for Monolithic Memories my boss, Ivan Pesic, told me, “It will be rough for the next two months and then it will get easier.” He was still telling the team that a year later when someone else offered that advice during a problem solving session and we all broke out laughing because we realized it was never going to get easier. We kept working on harder problems. Ivan went on to found Silvaco and despite a few legal setbacks built a company that has endured more than three decades.

Simon Sinek: Put People First

Written by Sean Murphy. Posted in Rules of Thumb, skmurphy

Simon Sinek earned a BA degree in cultural anthropology from Brandeis University; he attended City University in London with the intention of becoming a barrister, but left law school to go into advertising. He was interviewed in August of 2014 by John Wall on the RoninMarketeer site in connection with the launch of his second book “Leaders Eat Last.” Here are some excerpts that highlight his insights about why leaders and advertisers should put people first.

Entrepreneurs Exploit Errors in Conventional Wisdom

Written by Sean Murphy. Posted in Rules of Thumb, skmurphy

Four excerpts on how entrepreneurs exploit errors in conventional wisdom. The first two are from a Feb-8-2001 public forum that was part of BusinessWeek’s “Captains of Industry” series, where Oracle Corp. CEO Lawrence J. Ellison sat down with Editor-in-Chief Stephen B. Shepard. The last two are from Peter Thiel’s CS183 class lecture on secrets.

If You Are Cycling Through Chaos, Keep Pedaling

Written by Sean Murphy. Posted in Design of Experiments, Rules of Thumb, skmurphy

Patrick Brady writes at “Red Kite Prayer” on cycling and related topics. His blog took a very personal turn in February of 2013 with a post entitled “Any Normal Person.” In reading the series I was reminded of a remark Irwin Federman made to MMI employees when were using four day work weeks (actually five days work for four days pay): “We trust you to do the right thing. God has given you so much more responsibility as parents how can we not trust you.

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