Sean Murphy

More Effective Discovery Conversations Lead to More Effective Demos

Highlights from a Wed-Nov-29-2017 panel of sales experts on how effective discovery conversations lead to more effective demos: Richard Smith of Refract, Peter Cohan of Great Demo! and author of “Great Demo,” Brian Geery of SalesNv and author of “How to Demonstrate Software So People Buy It,” and Warren Gouws of SumTotal Systems.

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How To Scale Up Qualitative Research Efforts

Qualitative research that allows firms to understand unmet and emerging needs is now the bottleneck for the specification, development, and delivery of significant new products. This is the result of substantial investment in the last two decades in tools for software development, quantitative evaluative research, marketing and sales. This has fundamental implications for how product

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Q: We Have Grown From One Project To Many Projects, How To Manage?

Three keys to making the transition from a one project startup to scaling up with many projects: keep a list of all projects, finished, active, unstarted and contemplated; maintain a status page that is the single source of truth for where the project it; conduct, document, and act on post-project assessment findings.

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