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Paul Tyma on “The Old Man’s Business Model”

Paul Tyma defines the Old Man’s Business Model as taking the sure way, even though it may be longer than shortcuts that may not work. Tyma calls it a “trade-off of investment up-front versus brute-force hope.” The “old man” invests up front instead of hoping a quick and dirty approach may work.

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Q: Help! I Can Only Find Laggards in My Target Customer Segment

Entrepreneurs are often quick to characterize prospects who don’t see the benefits of their new shiny technology as laggards. Sometimes that’s the case, but often the product presentation does not present benefits that are either relevant or compelling. Laggards get a lot of bad press in the startup community, but their reasons not to change

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Increase Your Luck Surface Area To Get More Customers

Jason Roberts 2010 “Luck Surface Area” model explains the need for entrepreneurs to combine time spent doing and developing expertise with time spent communicating with others. It’s a very useful and actionable insight. Unfortunately, the diagram he chose to illustrate the model assumes that entrepreneurs have an unlimited amount of time to do both. I

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