Entrepreneurs who limit themselves to what they could learn if their prospects lacked the power of speech adopt what I call a veterinary marketing model. It’s not a viable approach to market exploration.
Q: Is Veterinary Marketing A Viable Approach To Market Exploration? Read More »
Any innovation effort is a painful struggle punctuated by false starts and dead ends. Your efforts are met with lack of interest even when a basic invention is working and active resistance when it starts to replace the tried and true. Like any childbirth the trick is managing the pain long enough to deliver.
Innovation: the Trick is Managing the Pain Read More »
It’s often hard to see your way forward. When there are many courses of action open to you whose possible outcomes are hard to predict you can remain paralyzed by analysis. I often find myself dithering past the point where picking any reasonable option and proceeding is far better than continuing to analyze my choices.
A Clear Eyed View Of The Way Forward Read More »
Normally if you are not getting traction, if you are not able to reliably set and hit goals, then it’s a good idea to narrow your focus and take smaller steps. Zoom in for traction. This is a good rule of but you may need to take a step back and look at yourself as
Step Back To See Yourself In The Problem Read More »
In new situations, keep a journal of your experiences. This helps you organize your thoughts and remember observations clearly. When exploring, keep a log. This strategy is useful if you are starting a new job, a new project, forming a startup or launching a new product in an unfamiliar market.
When Exploring, Keep a Log Read More »
When I first went to work for Monolithic Memories my boss, Ivan Pesic, told me, “It will be rough for the next two months and then it will get easier.” He was still telling the team that a year later when someone else offered that advice during a problem solving session and we all broke
Your Startup Never Gets Any Easier Read More »
Trust is built over repeated interactions between people. If your business requires long term relationships then you have to make sure that investments in automation are not deployed in a way that undercut your ability to have real conversations. Unfortunately, some uses of email automation tools are pushing sales conversations into the “Uncanny Valley” because
The Uncanny Valley of Email Automation Read More »
Q: We have a product for bloggers but I am having a lot of trouble getting leads. I have met bloggers from popular media companies at events, I have cold called them, e-mailed them, and e-mailed to on-line groups that I am a member of. None of this has worked. How do I interest people
Q: How Do I Interest People In My Product? Read More »
I remember first learning the principle that leaders eat last from John K. Russell, an advisor on a summer Presbyterian workcamp in Westpoint Mississippi. He had been an officer in the Army and talked about how the officers had nicer silverware and napkins but it was the same food and they ate after the enlisted
Simon Sinek: Why Leaders Eat Last Read More »
Four excerpts on how entrepreneurs exploit errors in conventional wisdom. The first two are from a Feb-8-2001 public forum that was part of BusinessWeek’s “Captains of Industry” series, where Oracle Corp. CEO Lawrence J. Ellison sat down with Editor-in-Chief Stephen B. Shepard. The last two are from Peter Thiel’s CS183 class lecture on secrets.
Entrepreneurs Exploit Errors in Conventional Wisdom Read More »
Customer discovery interviews are essential to testing key B2B product hypotheses and understanding your target customers’ needs. Broadly there are five ways that you can reach out to potential customers for a discovery conversation. All of them assume that you have a clear picture of who your target is and a few key questions that
5 Ways To Start Customer Discovery Interviews Read More »
I signed up for a mailing list a while ago from a reasonably famous entrepreneur and he sent me this mass email in late November promising to share “Silicon Valley Secrets.” I don’t know if it’s because I have worked in Silicon Valley for more than three decades but I found the whole thing kind of sad
Few–If Any–Silicon Valley Secrets Read More »
Michael Fern, Edith Harbaugh, Steve Hogan, and Sean Murphy discuss the Innovator’s DNA experimenting skill.
Webinar Replay: Innovator’s DNA Experimenting Skill Read More »
Tristan Kromer joins Steve Hogan and Sean Murphy to discuss the Innovator’s DNA networking skill, an essential capability entrepreneurs need to develop to foster innovation.
Webinar Replay: Innovator’s DNA Networking Skill Read More »
Jeff Allison, former VP of Engineering at Cisco Systems joins us to discuss the Innovator’s DNA observing skill.
Webinar Replay: Innovator’s DNA Observing Skill Read More »
Sarah Gray, Ethan Thorman, and Mark Cook join Steve Hogan and Sean Murphy to discuss the Innovator’s DNA Questioning skill, offering lessons learned asking questions to foster innovation.
Webinar Replay: Innovator’s DNA Questioning Skill Read More »
Christoph Guetter suggests in “The eye is a window to the brain; but who’s looking?” that the micron scale resolution of optical coherence tomography (OCT) for in vivo cross-sectional imaging of the human retina may allow earlier and more accurate diagnoses of several common neurodegenerative disorders: Multiple Sclerosis (MS), Alzheimer’s disease, Parkinson’s disease, and amyotrophic
OCT Offers Insights That Used To Require an Autopsy Read More »
Panel sessions Feb 22, 2012 on Innovator’s DNA Skill #1 Associating. Terry Frazier of Cognovis, Steve Hogan of Tech-Rx, and Sean Murphy of SKMurphy. Part of the Book Club For Business Impact covered lessons learned applying a number of techniques for associating from chapter 2 of the “Innovator’s DNA” by Jeff Dyer, Hal Gregersen, and Clayton
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Steve Hogan and Sean Murphy walk through a five part webinar series on “The Innovator’s DNA” by Jeff Dyer, Hal Gregersen,and Clayton Christensen. Sean thinks it’s the best book on innovation and entrepreneurship for 2011 and useful for any team that is trying to innovate. Each webinar will be in a roundtable format and include
Webinar Replay: Innovator’s DNA Series Overview Read More »
Seven movies to watch to renew your sense of wonder with interstellar travel, alternate universes, and our first steps into space.
Movies to Renew Your Sense of Wonder Read More »
