Market Discovery and Exploration Requires Models from Physics, Biology, and Psychology

1 Idea Stage, 4 Finding your Niche, Customer Development / By /

Q: Appreciate your thoughts on qualitative vs. quantitative approaches to  market exploration. Customer development is like qualitative research; it is good for exploring hypotheses (and associated issues) but cannot validate them (by its very nature it is small sample size). To validate startup hypotheses one needs to do quantitative research, e.g. surveys, measurements (A/B tests), and have […]

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Challenges in Analyzing Market Structure and Competitive Landscape

1 Idea Stage, 3 Early Customer Stage, 4 Finding your Niche, Customer Development, skmurphy / By /

Before you introduce a new product into an existing market you need to analyze the market structure and competitive landscape. This is a laundry list–not a prioritized list—of the set of challenges we currently wrestle with in helping clients monitor their external environment and craft strategies for new market creation and new product introduction into

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Ilya Semin of Datanyze on Value of Great Demo Workshop

Demos, skmurphy / By /

We reach out to past attendees of the Great Demo workshop and ask them how they have applied the principles and techniques covered and what the impact has been on their business. Ilya Semin, the founder of software startup Datanyze, attended a Great Demo workshop in 2012 and sent us this detailed response. It is reproduced

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Chris Kane: Great Demo’s Impact On The VendorRisk Sales Presentation

Demos, Events, skmurphy / By /

We reach out to past attendees of the Great Demo workshop and ask them how they have applied the principles and techniques covered and what the impact has been on their business. Chris Kane of VendorRisk attended a workshop in 2012 and sent us this detailed response. It is reproduced here with his permission. Great

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Engineering Your Sales Process Workshop Feb-8 Early Bird Closes This Weekend

2 Open for Business Stage, 3 Early Customer Stage, 4 Finding your Niche, 5 Scaling Up Stage, Events, Sales, skmurphy / By /

Just a heads up that the early bird rates for our next “Engineering Your Sales Process®” Workshop close Sun-Jan-28. This is the same workshop that Scott Sambucci and Sean Murphy offered at the Lean Startup Conference in December 2012 but we are limiting the attendance to 12 entrepreneurs to allow it to be even more

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Bootstrapper Breakfast Comes to Tampa Thu-Jan-24

Events, skmurphy / By /

Come join other Tampa Bay area entrepreneurs who eat problems for breakfast.  At a Bootstrappers Breakfast® we have serious conversations about growing a business based on internal cash flow and organic profit: this is for founders who are actively bootstrapping a startup. When: Thu-Jan-24-2013 8:30 AM to 10:00 AM Where: Oxford Exchange, 420 West Kennedy

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