Ries’ The Lean Startup

Call-in Book Review on Wednesday, August 10, 2011 12:00 p.m. Pacific / 9:00 a.m. Hawaii 1:00 p.m. Mountain / 2:00 p.m. Central 3:00 p.m. Eastern Signup to participate the live review The Lean Startup by Eric Ries The Lean Startup methodology offers a scientific approach to creating and managing successful startups. The Lean Startup offers […]

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Darwin and the Demon: Innovating Within Established Enterprises

Call-in Book Discussion recorded on August 24, 2011Karen Sage, VP of Technology Alliance and Industry Program Marketing for CA Technologies, and Ellen Chandra, Product Marketing Manager at Cisco Systems, join Sean Murphy to discuss market innovation. View the recorded session Darwin and the Demon: Innovating Within Established Enterprises by Geoffrey A. Moore Moore offers a

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Father’s Day 2011

“When my father died it was like a whole library burned down. ” Laurie Anderson “World Without End” Father’s Day has me reflecting on my father’s passing almost four years ago now: there isn’t a week that goes by that I don’t wish I could still give him a phone call.  I moved away from St. Louis

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Boyd’s Essence of Winning and Losing

Call-in Book Discussion recorded on July 27, 2011 Panel discussion on John Boyd’s OODA Loop (Observe-Orient-Decide-Act) with Lenny Greenberg of Assistyx and Venkatesh Rao, author of Tempo and the Ribbonfarm blog, Francis Adanza of LeadFormix, and Sean Murphy of SKMurphy. They shared how they have consciously applied the OODA process to business situations. View record

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Theresa Shafer Bio

Theresa Shafer – Lead Generation Specialist Theresa has been with SKMurphy since 2003. She was a hardware design engineer at 3COM, AMD and MMI. Theresa also brings experience with budgeting, financial reporting, program management, and market analysis. She is a lead generation and WordPress expert. She has authored an award winning magazine article on line

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How To Determine Your Competition During Customer Discovery

Want a simple way to determine your competition during customer discovery:  consider what your prospects would have to give up to buy and use your product or service.  The time and money you want prospects to spend on your offering have to come from somewhere:  prospects will normally  choose to take it from what they

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Actionable Insights For The Entrepreneurially Minded

SKMurphy’s Book Club for Business Impact provides actionable insights for the entrepreneurially minded, whether you are trying to bring change to a market or an organization. It’s a webinar / call in  with a panel that has a roundtable discussion with the audience. Everyone will have a chance to contribute their experiences and lessons learned

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