2011

It’s the Picture on the Box that Sells the LEGO Set

A common  complaint an entrepreneur voices when they first try to explain why a prospect should pay for their product: “It’s difficult expressing the value proposition in just a few words because there are so many different ways to use it.” Many an entrepreneur with a new product Here are some things to try to

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Selling to a Business Requires Conversations that Build Trust

I am always interested in having a conversation with a prospect. If you are hoping to infer needs from seeing them press a menu button with an icon or one or two words on it I think that’s a poor substitute for a conversation. I know that people cannot always predict what they need or

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Learning From Netflix’s 2011 Pricing Strategy Mistakes

“Never mistake a clear view for a short distance.” Paul Saffo “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” Roy Amara Netflix increased prices by 60% for streaming media and DVD combinations and threatened to split their website into two halves–DVD and

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Rav Reviews

Rave Reviews for Theresa Shafer 2011

Rave Reviews for Theresa Shafer 2011 “Theresa does an excellent job with the marketing for my company. Because of her technical background, she is able to write an article from a brief interview, and I usually only need to do minor editing. She is creative in the collateral material she has developed. She does what

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Real Clear Technology Aggregates Mainstream Media on Technology

I like Hacker News for early information and insights on technology.  But I find the newly launched Real Clear Technology site useful to understand mainstream perception of the impact of technology innovation. It’s a branch off the Real Clear Politics site, my hope is that they build it out to match the same feature set.

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Book Club: Seth Godin’s “Texting While Working” Wed-Sep-27

We are trying an experiment tomorrow, instead of a book we will be talking about a short (200 words) but insightful blog post by Seth Godin “Texting While Working” that addresses several challenges many bootstrappers wrestle judging by the breakfast conversations I take part in. Our panel: Organizer: Francis Adanza, Dir. Professional Services, LeadFormix Carl

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