Theresa Shafer

Upcoming MVP Clinics in July and August for Startup Entrepreneurs

3 Early Customer Stage, Customer Development, Events / By /

Sean Murphy, CEO of SKMurphy Inc will be moderating two upcoming MVP Clinics. These are interactive roundtable discussions were entrepreneurs can present where they are with their MVP and hypotheses about customer, problem, solution, and value. The roundtable will explore issues that founders are having in defining and evaluating their MVP. Bootstrappers Breakfast on July […]

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Get Out of Your Batcave: Customer Development for Lean Startups

skmurphy, Workshop / By /

Join us on Tuesday, May 7, 2013 for a new class “Get Out Of Your Batcave: Customer Development for Lean Startups” from 6:30 PM to 8:00 PM at Education @ PARISOMA in San Francisco, CA. You’ll learn how to: Establish “ground truth” in an early market Use an MVP (minimum viable product)  to explore the

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Validating Your MVP & Value Proposition at Lean Startup Circle SF Apr-2

Events, Lean Startup, Workshop / By /

Join us in San Francisco for an interactive workshop “Validating your MVP & Value Proposition.”  We will cover a variety of proven techniques for validating your MVP & value proposition for B2B startups. When: 5:30-8:30 PM Tue-Apr-2-2013 Where: 1355 Market, Suite 488, San Francisco Cost: $60 This interactive workshop will provide: Systematic approach to validating your

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Engineering Your Sales Process Workshop on February 8, 2013

Events, Sales / By /

All companies, even those that take a lean approach, face these problems in B2B sales: You can’t get potential customers to call back They won’t make a decision They seem to like a ever-ending beta, but they will not buy Your deals stall This interactive workshop will help you learn from these problems by using

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Book Club: Lessons Learned Implementing “Great Demo!” Methodology

Books, Demos, Sales / By /

Live roundtable on lessons learned implementing the “Great Demo!” methodology Tue-Sep-4-2012 12:00 p.m. Pacific / 1:00 p.m. Mountain 2:00 p.m. Central / 3:00 p.m. Eastern 8:00 PM London / 9:00 PM Paris & Berlin Update Sept 6: “Recap and Audio from “Lessons Learned Implementing Great Demo! Methodology“ Great Demo!: How To Create And Execute Stunning

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Clients In The News

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Below are projects we have help work on with our clients. Advisory board Sean Murphy Joins Fluxicon Advisory Board Good advice about customer verification GE Capital CEO, Cloud Computing Expert, and Customer Development Strategist Join eMOBUS Advisory Board San Jose Business Journal: Palo Alto’s Verdafero offers sustainability planning over the Web technews.am: Verdafero Profiled by

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True Method of Knowledge is Experiment. William Blake

How To Run Experiments That Improve Your Business

Books, Events / By /

How To Run Experiments That Improve Your Business Tomorrow, we complete our coverage of “The Innovator’s DNA”. We have a great panel who will share their tips and lessons learned running experiments that improved their products and business models. As Christensen observes, “Often the only way to get the data to move forward is to

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Great Demo! Demonstration Effectiveness Workshop

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OVERALL OBJECTIVES Establish a framework, including skills and processes, to create and deliver improved software demonstrations to increase success in the sales and deployment of your organization’s offerings. Sub-objectives: Improve demonstration quality and effectiveness, by implementing a standard process and tools for demonstrations. Establish and communicate clear objectives for each demo. Increase probability of success

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