skmurphy

Lean Canvas Marketing

1 Idea Stage, 2 Open for Business Stage, 3 Early Customer Stage, Events, Lean Startup, skmurphy / By /

Lean Canvas Marketing is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good for. Focus Marketing Operation Finances Experimentation In this Lean Canvas – Marketing session, Ed Ipser shares how to identify your own early adopters, unique value proposition, and marketing

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xMentium Reframes Contract Management as Faster Deals

2 Open for Business Stage, 3 Early Customer Stage, skmurphy / By /

xMentium Reframes Contract Management as Faster Deals What follows is a quick look at xMentium’s current positioning and some lessons I have learned from their realization of the customer’s true need–or at least the need that emerged once you have contracts under revision control in a searchable repository. SKMurphy has been an advisor since February

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Three Insights from Dr. Edward Baker’s “Scoring a Whole in One”

Change Initiatives, Community of Practice, Design of Experiments, Intrapreneur, skmurphy / By /

This post explores three insights from Dr. Edward Baker’s “Scoring a Whole in One.” First, individuals must understand the enterprise context they operate in; second, leaders must serve and connect; and third, practice is necessary for improvement but does not lead to perfection.

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