Gauging Customer Commitment

Some customers will tattoo your brand onto their body. Harley Davidson and a few rock bands  have able to achieve this. But in general it's difficult to create that level of life long commitment in a paying customer and you have to be content with accepting their money and working [...]

By | 2011-10-11T21:34:09+00:00 October 10th, 2011|4 Finding your Niche|0 Comments

The Fourth Quarter of 2011

Hard to believe that 2011 is already three-quarters over. Slightly more actually. I need to take the time in the next week to recap our goals for 2011 and recalibrate what is still "in the feasible region." If I am feeling more ambitious I will also sketch out a preliminary [...]

By | 2011-10-07T15:14:38+00:00 October 5th, 2011|Sales, skmurphy|0 Comments