Q: We Already Have a Prototype, Can We Still Do Customer Development?

Product-market fit is not a ratchet: competitive response, new entrants, changes in technology and customer preference require ongoing customer development. You will need to continue to do customer development–and customer discovery for that matter–even after you have a first prototype, an MVP, early customers, and an established niche. Markets and [...]

Discovery Kanban Allows Firms to Balance Delivery and Discovery

I believe that Patrick Steyaert's Discovery Kanban offers a critical perspective on how large organizations can foster the proliferation of lean innovation methods beyond isolated spike efforts or innovation colonies. I think Patrick Steyaert has come up with an approach that builds on what we have learned from customer development and [...]

By | 2014-10-06T13:56:29+00:00 July 14th, 2014|5 Scaling Up Stage, Design of Experiments, Video|2 Comments

We Help You Design Experiments That Move Your Business Forward

While there are many challenges to master in building a new business, technology entrepreneurs have to balance three primary aspects: Team: can you assemble the talent required and keep them together and moving forward? Technology development: can you build a working product? Customer development: can you solve a problem that [...]

By | 2014-11-29T22:46:09+00:00 July 9th, 2014|Design of Experiments|6 Comments

A Conversation With A Bootstrapping EdTech Startup On Customer Interviews

What follows is a sequence of E-mails with an entrepreneur bootstrapping an EdTech startup around the challenges of doing customer interviews that have been recast as a conversation, with the original content edited for length and clarity. Entrepreneur (E): I am working with a couple of friends--we all have day [...]

Innovation Needs Starvation, Pressure, and a New Perspective

Successful innovation results when entrepreneurs manage their own shortcomings,  find a  problem they care about, and approach it from different angles with small safe-to-fail experiments. Dave Snowden on Culture and Innovation Dave Snowden has a thought provoking post on Culture and Innovation where he identified three  necessary, but not sufficient [...]