Scott Robertson had a great post up last month on how to make content marketing work: be relevant, be different, be real, be useful, and be consistent. Here are some excerpts along with additional thoughts and commentary.
Scott Robertson Offers Five Tips on Content Marketing Read More »
Curiosity, experimentation and action are essential to moving your business forward. I have selected a few aphorisms by Beston Jack Abrams from his self-published third volume of “Abramisms” on these and related topics that I think are of use to entrepreneurs.
Beston Jack Abrams on Curiosity, Experimentation and Action Read More »
Only ask your customers for referrals, don’t jump the gun and ask prospects to recommend you, especially if they have not even had a chance to use your product.
Only Ask Customers For Referrals Read More »
Two critical aspects of any plan are risk identification and assessment, but if a team stops there and does not modify the plan to mitigate as much of the risk as possible then it’s pointless. Risk mitigation is what allows you to build a sustainable and enduring business.
Risk Mitigation: If You Predict Rain Build an Ark Read More »
You can follow @skmurphy to get these quotes for entrepreneurs hot off the mojo wire or wait until they are collected in a blog post at the end of each month. Enter your E-mail address if you would like to have new blog posts sent to you.
Quotes For Entrepreneurs–November 2015 Read More »
Our November 2015 newsletter highlights building referrals, which we define as an introduction inspired by your ability to help the prospect with a problem or need.
Newsletter: Referrals / Thanksgiving Read More »
A recap of the Bootstrappers Potluck Thanksgiving 2015, and an essay by Rich Mullings that we appreciate Thanksgiving like a rainbow, knowing it won’t last
Thanksgiving 2015: Bootstrappers Potluck and Rainbow Shiny Read More »
As I grow older I have gained a full appreciation for Laurie Anderson’s observation: “When my father died it was like a whole library burned down.” It’s now 97 months since my father’s death from a heart attack on October 23, 2007 and I still feel the loss.
Surviving the holidays can be hard for entrepreneurs. If you visit family or see old friends few if any may understand what you are doing or going through. You may face a variety of suggestions that essentially treat you as unemployed–strictly speaking it’s an accurate assessment for many early stage bootstrappers–and possibly unemployable–again, strictly speaking, it’s
Tips For Entrepreneurs On Surviving The Holidays Read More »
Unreasonable entrepreneur is almost redundant. By definition entrepreneurs want to change the status quo, offering better products and services as substitutes for established and successful ones. This often requires an unreasonable amount of effort and persistence, sometimes to the point of stubbornness, in the face of not only opposition but also a concentrated lack of
The Unreasonable Entrepreneur Read More »
Customer discovery interviews are key to discerning if a market exists for a product or service. Honing your discovery skills is essential for scaling.
Newsletter: Customer Discovery Interviews Read More »
I started this blog in October of 2006–3 years after incorporating SKMurphy, Inc. in August of 2003–so this month represents the start of my tenth year of blogging. In the last nine years I have published 1552 posts, which total 871,535 words of writing or the rough equivalent of a dozen novels. What follows are some
Lessons Learned From 9 Years Of Blogging Read More »
Michael J. Riordan is a certified public accountant who has been in business in San Jose for more than 35 years. He gave a crisp briefing on “Bootstrapping a Service Business” at the Thursday Oct 8 PATCA meeting. He gave a great set of tips, here are my notes:
8 Tips For Bootstrapping A Service Business Read More »
In the last decade I have switched to drinking tea from coffee. I came across a neat process description for making tea by George Orwell in “A Nice Cup Of Tea” that mirrored what I do–except for adding milk or cream to my tea. I was struck by how often we think we have come
Roderick Huiskamp (@RoderickH) is a Strategic Marketing Analyst with Fedex in Belgium. In this guest post he offers five ways to explore pricing, with three additional suggestions for the special case of professional services.
Roderick Huiskamp: Five Ways to Explore Pricing Read More »
Adeo Ressi (@adeoressi) is a serial entrepreneur and currently CEO and cofounder of the Founder Institute. At Startupfest 2015, he gave a keynote with the theme: “What you do with your startup is your life’s work, ideally your destiny, and you don’t pivot on the purpose of your life.” Here are four key excerpts from his talk with
Adeo Ressi: Don’t Lose Your Purpose In A Pivot Read More »
Randy Cadieux, founder of V-Speed LLC, started to post some interesting articles in the Lean Startup Circle Group on LinkedIn in June of this year, in particular his “Working on the Edge of Failure.” The high reliability organization as a lot to teach startups so I decided to reach out to him to compare notes. This led
Scaling Up To a High Reliability Organization Read More »
You can follow @skmurphy to get these quotes for entrepreneurs hot off the mojo wire or wait until they are collected in a blog post at the end of each month. Enter your E-mail address if you would like to have new blog posts sent to you.
Quotes For Entrepreneurs–September 2015 Read More »
Our September newsletter on “When and How to Seek Investment” when and how to make the transition from bootstrapping to seek investment.
Newsletter: When and How to Seek Investment Read More »
I recently had a conversation with Bruce La Fetra of La Fetra Consulting on a “Service Factory” concept I have been working on. What follows is a 20 minute audio and edited transcript of some of the key points in our conversation. I have added some hyperlinks for clarity.
Service Factory Conversation with Bruce La Fetra Read More »
