Recap of “How To Give a Great Demo” at CoFounders Club Wed-Apr-16-2014

I had a nice time at last night’s Cofounder Club. Dea Wilson, founder of Lifograph, invited me to talk about “Giving a Killer Demo.”  We had  a lively discussion upstairs at Procopio: starting with some introductions and then short demos by the attendees, then I gave a formal recap of the Great Demo methodology and how to apply

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Building a Business Requires Building Trust

One of the hallmarks for success in a business-to-business market is the ability to form personal relationships as well as professional business relationships. Both require building trust. I am always dismayed when I read advice that advocates bait and switch or other forms of con games that erode trust and make it difficult for any

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Cohan Great Demo

Great Demo Workshop Attendee: “Holy Crap! My Demos Have Too Much Detail”

Great Demo Workshop Attendee: “Holy Crap! My Demos Have Too Much Detail” After every Great Demo! workshop we contact the attendees with a short E-Mail that reads in part: I want to check-in to see how you have been doing using the ideas and skills we covered in our Great Demo! Workshop three months ago. 

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