Scott Robertson had a great post up last month on how to make content marketing work: be relevant, be different, be real, be useful, and be consistent. Here are some excerpts along with additional thoughts and commentary.
Scott Robertson Offers Five Tips on Content Marketing Read More »
Theodore Zeldin gave a series of six lectures on conversation that were collected in slim book called “Conversation: How Talk Can Change Our Lives.” I found it offered a number of insights on what is needed for a serious conversation. And since serious conversation is one of the primary tools for early market exploration and
A Serious Conversation Can Change Your Life Read More »
My interview with Gabriel Weinberg was originally published Sep-8-2010. He was doing research for what became his fantastic book Traction. We talked for the better part of an hour and a half and I can remember he kept returning in different ways to what was needed to close your first dozen enterprise customers. He recently
Your First Dozen Enterprise Customers Read More »
Any innovation effort is a painful struggle punctuated by false starts and dead ends. Your efforts are met with lack of interest even when a basic invention is working and active resistance when it starts to replace the tried and true. Like any childbirth the trick is managing the pain long enough to deliver.
Innovation: the Trick is Managing the Pain Read More »
It’s often hard to see your way forward. When there are many courses of action open to you whose possible outcomes are hard to predict you can remain paralyzed by analysis. I often find myself dithering past the point where picking any reasonable option and proceeding is far better than continuing to analyze my choices.
A Clear Eyed View Of The Way Forward Read More »
Trust is built over repeated interactions between people. If your business requires long term relationships then you have to make sure that investments in automation are not deployed in a way that undercut your ability to have real conversations. Unfortunately, some uses of email automation tools are pushing sales conversations into the “Uncanny Valley” because
The Uncanny Valley of Email Automation Read More »
Cultivating mindfulness requires you to maintain situational awareness and realize when your reflexes may trigger a reaction that is not as thoughtful as the situation requires.
Cultivating Mindfulness Read More »
Product-market fit is not a ratchet: competitive response, new entrants, changes in technology and customer preference require ongoing customer development. You will need to continue to do customer development–and customer discovery for that matter–even after you have a first prototype, an MVP, early customers, and an established niche. Markets and competitors don’t stand still, no
Q: We Already Have a Prototype, Can We Still Do Customer Development? Read More »
In “Our ‘For Impact’ Culture Code,” Possible Health outlined a number of operating principles and cultural values that are also very appropriate for bootstrappers.
Bootstrappers Turn Time Into Resources and Possibilities For Customers Read More »
Instead of looking left and right for potential competition, I would walk around the table and look at the situation from your prospect’s perspective.
Q: How Much Attention Should I Pay To Potential Competition? Read More »
One of the hallmarks for success in a business-to-business market is the ability to form personal relationships as well as professional business relationships. Both require building trust. I am always dismayed when I read advice that advocates bait and switch or other forms of con games that erode trust and make it difficult for any
Building a Business Requires Building Trust Read More »
Lean innovation models provide a scientific approach for creating and testing a product and developing a new business around it.
Video from Lean Innovation 101 Talk at SF Bay ACM Nov-20-2013 Read More »
Q: We have started selling and are looking for resources for a lean approach to sales, in particular for new product introduction. Lean Approach To Sales at Lean Startup Conference 2012 Scott Sambucci and I presented a workshop at Lean Startup 2012 on “Engineering Your Sales Process.” The deck is posted at http://www.slideshare.net/SalesQualia/engineering-your-sales-process About 70%
Q: Resources For A Lean Approach to Sales, In Particular New Product Introduction Read More »
Let’s face it, finding customers can be quite a challenge. In this interactive workshop, we will cover a variety of proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next 90 days. Speaking – small
Getting More Customers Workshop on March 25, 2014 Read More »
A friend I had not seen in a while felt “stuck” in a startup. It’s a feeling I am familiar with: I made 3 suggestions for getting unstuck.
Getting Unstuck Revisited Read More »
This MVP clinic explores some of the challenges Semifore must navigate selling a solution to a team of diverse experts.
Recap Semifore MVP Clinic: Selling To A Team of Diverse Experts Read More »
Justin Kan (@JustinKan) wrote “Startups Don’t Die, They Commit Suicide” in 2011″ (mirrored on his blog here) reflecting on what he had observed and learned as a serial entrepreneur. It was reposted on the Philly Startup Leaders list earlier this week which led me to write the following comments mixed with excerpts from Kan’s post.
The Likely Consequences of Entrepreneurship Require Perseverance Read More »
Semifore execs, Rob Callaghan and Herb Winsted, Share Bootstrapping Lessons and 2014 Scaling Up Plans at an Jan-17-2014 MVP Clinic.
Six basic customer exit interview questions to ask when a customer decides to stop using your product.
Q: Customer Exit Interview Questions Read More »
Q: Appreciate your thoughts on qualitative vs. quantitative approaches to market exploration. Customer development is like qualitative research; it is good for exploring hypotheses (and associated issues) but cannot validate them (by its very nature it is small sample size). To validate startup hypotheses one needs to do quantitative research, e.g. surveys, measurements (A/B tests), and have
Market Discovery and Exploration Requires Models from Physics, Biology, and Psychology Read More »
