skmurphy

5 Ways To Start Customer Discovery Interviews

Customer discovery interviews are essential to testing key B2B product hypotheses and understanding your target customers’ needs. Broadly there are five ways that you can reach out to potential customers for a discovery conversation. All of them assume that you have a clear picture of who your target is and a few key questions that

5 Ways To Start Customer Discovery Interviews Read More »

Connect With Your Purpose

Bud Caddell (blog “What Consumes Me“) is someone I have been following for a while. He started a new consulting company and I thought I would reach out to see if there were partnership opportunities. He is in his 30s but suddenly feeling his mortality–see “The Merchant of Death is Dead“–so his application process asked

Connect With Your Purpose Read More »

OCT Offers Insights That Used To Require an Autopsy

Christoph Guetter suggests in “The eye is a window to the brain; but who’s looking?” that the micron scale resolution of optical coherence tomography (OCT) for in vivo cross-sectional imaging of the human retina may allow earlier and more accurate diagnoses of several common neurodegenerative disorders: Multiple Sclerosis (MS), Alzheimer’s disease, Parkinson’s disease, and amyotrophic

OCT Offers Insights That Used To Require an Autopsy Read More »

Freedom

The desire for economic freedom and autonomy drives many entrepreneurs. Bootstrappers would rather work for customers than investors, choosing the discipline of the competitive marketplace over the wisdom and caprice of the boardroom. “Life is too short to work at a job you hate, but everyone has to do something someone else is willing to

Freedom Read More »

Preventing & Managing Challenging Customer Situations

Here are my notes from tonight’s Professional and Technical Consultants Association (PATCA) meeting on “Handling Difficult Client Scenarios in an Agile and Effective Manner.” It was a candid discussion among primarily experienced consultants about real situations that were challenging–and frequently painful. Several good suggestions for preventing and managing challenging customer situations:

Preventing & Managing Challenging Customer Situations Read More »

Scroll to Top